What are the responsibilities and job description for the Director of Membership position at Texas Nurses Association?

Responsibilities

Include

Develop and implement a strategic membership plan to recruit, engage, and retain members in alignment with association goals
Provide input and collaborate with the communications team to create compelling campaigns and promotional efforts highlighting membership benefits
Develop and execute strategies and programs to stimulate member engagement and enhance the member experience, as a means to increase member retention
Evaluate member benefits and identify new opportunities to enhance the value of membership
Represent TNA at nursing events, conferences and meetings to promote membership opportunities and build relationships
Ensure accuracy of membership database, including integration of external data into the system, and provide reports as requested
Maintain and execute the district services plan, and provide support to assist districts with sustainability
Serve as the staff liaison to the Leaderships Succession and Awards Committees; collaborate with leadership team members to provide support to other committees as needed
Collaborate with association leadership and participate in the development and implementation of the strategic plan; provides updates to leadership and the Board of Directors regarding membership initiatives
Maintain optimal relations with key Association members, affiliate organizations and stakeholders, including members, committees, coalitions, the TNA Board of Directors, and other stakeholders
Measure and analyze effectiveness of programs and identify opportunities for continuous improvement; communicate fully and effectively with key internal partners

Qualifications

Bachelor’s degree in business, marketing, communications or related field; Master’s degree preferred

Five years experience in a membership management or similar role, with emphasis on recruiting and retaining members

At least two years in a leadership role

Proficiency with CRM systems, data analytics tools, and member engagement platforms

Project management skills and the ability to manage multiple priorities effectively

Strategic thinker with the ability to translate ideas into actionable plans

Excellent interpersonal, communication and relationship-building skills

Ability to interface and maintain effective relationships with all levels

Working Conditions :

Frequent sitting and computer use; ability to stand for periods of time when presenting or exhibiting

Travels locally and statewide as job requires

Occasional lifting up to 25 lbs

Some evenings and occasional weekends required

About Texas Nurses Association The Texas Nurses Association (TNA) is a state-wide membership-based association of RNs, and is the largest professional nursing association in Texas. TNA actively participates in supporting nursing practice in all areas, and constantly monitors and responds to developments that could impact nursing practice.

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Director of Membership

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