What are the responsibilities and job description for the Digital Marketing Manager - Dallas, TX position at Texas Regional Bank?
Position Summary
The Digital Marketing Manager is responsible for understanding the unique marketing strategy for each line of business and creating tailored marketing plans to achieve the specific goals of each. Oversees the execution of these plans, ensuring they are delivered on time and within budget, while effectively measuring and analyzing their performance to drive continuous improvement.
Principal Duties and Responsibilities
- Manages Salesforce Marketing Cloud to include audience building, journey building, and reporting tools in SFMC Intelligence.
- Manages bank website, landing page optimization, customer journey, and conversion reporting.
- Ability to develop long-term marketing strategic planning, campaign, and project management.
- Proficiency in managing multiple projects simultaneously and ensuring timely completion.
- Leverages internal and external resources to manage marketing projects, campaigns, and initiatives from beginning to end.
- Manages bank’s digital marketing channels, including SEM, paid social, and email marketing.
- Guide and work in partnership with the creative team to design, develop, and implement all advertising and public-facing communications.
- Interact and communicate with departments impacted by promotions, advertising campaigns, collateral materials, etc..
- Collaborate with different functions in the company to support the business by launching effective marketing communication.
- Experience in managing marketing budgets and ensuring cost-effective marketing activities.
- Manage the production of other marketing department personal.
- Ability to analyze market trends, customer behavior, and campaign performance using data analytics tools. Strong focus on understanding customer needs and preferences to tailor marketing efforts effectively.
- Create and distribute monthly metrics of marketing performance. Provides feedback & reporting to stakeholders and bank management.
- Ability to adapt to changing market conditions and adjust marketing strategies accordingly.
Other Responsibilities
- Assist with any marketing activities or projects.
- Available to travel, as needed.
- Support and promote the Bank vision, mission and core values, organizational structure and policies and procedures.
- Must have excellent analysis, observation and decision-making skills.
- Highly focused, able to rapidly determine key priorities, clearly communicate the priorities and ensure resources are properly aligned.
- Excellent interpersonal and communication skills are necessary for maintaining effective relationships with Board members, officers, employees, and members of the business and civic community.
- Individual should be able to work under high pressure situations and a stressful atmosphere and then should remain composed.
- Provide a strong, compassionate and visible leadership, which fosters positive attitudes and trust among employees, customers, and prospects.
- Comply with federal and state regulations as well as all established Bank policies and procedures.
- Other duties as assigned.
Qualifications, Education and Experience Requirements
- Salesforce Marketing Cloud Certification
- Bachelors or Associates Degree with no less than 5 years in marketing or advertising. An equivalent combination of education, training and experience will be considered.
- Three (3) years of marketing department experience or agency.
- Strong organization and time-management skills.
- Team player with excellent communication skills both written and verbal.
- Flexibility, professionalism, ability to work in a highly stressful environment and perform a variety of tasks with numerous interruptions is necessary.
- Positive attitude, self-motivator, goal-oriented with the ability to foster strong relationships.
- Ability to use a PC
- Proficient in Microsoft Office
- Must be able to be physically present in the Bank to perform job duties.
- Texas Regional Bank is an Equal Opportunity Employer.
