What are the responsibilities and job description for the Coordinator of Website and Digital Services position at Texas Southmost College?
Job Summary
The Coordinator of Website and Digital Services is responsible for coordinating, developing, enhancing, and maintaining TSC’s websites and digital marketing tools to ensure an engaging and user-friendly experience for all audiences. This is an excellent opportunity for a tech-savvy, proactive professional who is passionate about digital communications and wants to make a meaningful impact on how Texas Southmost College connects with its community online.
Essential Duties and Responsibilities
- The Web Coordinator to support the College’s digital presence across a variety of platforms.
- Web Coordinator will gather and manage content from multiple sources and publish it using the College’s content management system (CMS).
- Web Coordinator will apply best practices in usability and search engine optimization (SEO) to enhance content visibility and improve the overall user experience.
- Updating the College’s Flickr accounts, maintaining the campus news website, managing digital signage across campus, creating web splash pages, and coordinating and updating podcast content.
- Help develop and manage the online presence for high-profile institutional events.
- Ensure all media content meets ADA compliance standards (e.g., captioning, transcripts), copyright regulations, and institutional branding guidelines.
- Cultivates individual relationships and partnerships that support the College’s initiatives.
- Attends the workplace regularly, reports to work punctually and follows a work schedule to keep up with the demands of the worksite.
- Completes duties and responsibilities in compliance with college standards, policies and guidelines.
- Uses interpersonal skills and makes sound judgments to decide how duties and responsibilities are completed between coworkers, the supervisory chain, faculty, staff, students, and customers.
- Completes all required training and professional development sessions sponsored by the Texas Southmost College (TSC).
- Supports the values and institutional goals as defined in the College’s Strategic Plan.
- Working hours may include evenings, holidays or weekends depending on deadline requirements and special events.
- Performs other duties as assigned.
Required Knowledge and Skills
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Proficiency in HTML, CMS platforms (WordPress, SideArm Sports, Maestro,Text to Bid, Hypersign), and web editing tools.
- Familiarity with Google Analytics, and SEO principles.
- Understanding of ADA compliance and accessibility standards for digital content.
- Strong project management and communication skills with the ability to work collaboratively across departments.
- Experience with digital marketing platforms (email marketing, CRM tools, social media integration) is a plus.
- Graphic design, video development and photography skills required to create assets for the website.
- Coordinate the daily operations, maintenance, and updates of the College’s websites using the institutional content management system (CMS), ensuring accuracy, accessibility, and functionality across all devices and browsers.
- Implement best practices in usability, accessibility, and search engine optimization (SEO) to improve site navigation, content structure, and visibility in search engines.
- Collaborate with departments to gather, organize, and publish timely and relevant content, including text, images, video, and multimedia assets, that align with the College’s branding and communication goals.
- Maintaining and updating TSC’s Flickr account with campus event photos and galleries
- Updating the News website with press releases and institutional announcements
- Managing content for campus digital signage
- Creating and maintaining splash pages for campaigns and events
- Coordinating and uploading content for TSC podcasts
- Develop and manage web presence for major College events, including event landing pages, promotional banners, and online registration or ticketing components.
- Produce and edit web-optimized graphics and visuals that enhance digital storytelling and user engagement, in collaboration with the marketing and communications team.
- Ensure all digital content meets ADA accessibility standards and complies with WCAG 2.1 guidelines, maintaining inclusive access for all users.
- Track website traffic and user behavior using tools such as Google Analytics to inform content strategy and improve performance.
- Work closely with internal stakeholders—including marketing, academic, and administrative units—to support web-related needs and ensure consistent messaging and branding.
- Keep up with emerging technologies, CMS updates, and evolving digital marketing trends to propose and implement ongoing improvements.
- A strong commitment to the mission of Texas Southmost College.
- Ability to supervise assigned staff and work within an established budget.
- Demonstrated excellent supervisory, administrative, communication, interpersonal and leadership skills.
- Ability to establish and maintain positive and effective working relationships with students, college employees and the public.
- Demonstrated organizational skills in handling, directing and prioritizing multiple and complex assignments and projects.
- Skill in working effectively both independently and in a team environment with a customer service focus while managing and prioritizing multiple tasks, meeting deadlines, and demonstrating excellent attention to detail.
- Ability to communicate with internal and external constituencies in a professional manner, including articulating the college’s message with clarity and enthusiasm.
- Ability to communicate effectively, both orally and in writing; define problems, collect data, establish facts, and draw valid conclusions; and effectively present information to top management and public groups.
- Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the community.
- Ability to understand and synthesize complex materials in order to produce compelling content for a range of diverse audiences.
- Proficiency with use of e-mail, word processing, spreadsheet, database, and presentation software and use of the Internet.
Required Education and Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the education or experience required.
- Bachelor’s degree in Web Design, Digital Media, Communications, Business Administration, Computer Science or a related field from an accredited college or university.
- Minimum of two (2) years of experience in website management, digital marketing, or similar roles—preferably in a higher education or nonprofit setting.
Preferred Education and Experience
- Master’s degree from an accredit college or university.
- Bilingual in English and Spanish.
Certificates and Licensures
None required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand. The employee is occasionally required to walk; sit; use hands and fingers to handle objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee occasionally works near moving mechanical parts and is occasionally exposed to risk of electrical shock. The noise level in the work environment is usually moderate.
Disclaimer:
The duties listed are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
Disclaimer:
The duties listed are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.
Posting Detail Information
Posting Number
2025022TSC
Open Date
04/15/2025
Close Date
Open Until Filled
Yes
Special Instructions Summary
Transcripts (unofficial) are required to be attached to applications for all positions with an educational requirement (Faculty/Staff/Administrative).
Your application is not considered complete until all required documents have been attached.
Attachments must be in PDF or Microsoft Word format and must be no larger than 2 MB.
You will not be able to attach documents after your application has been submitted.
Please Note: Official transcripts are only required if recommended for hire. Please Note: Official transcripts are only required if recommended for hire.
Official transcripts shall be sent directly from the issuing institution to the College District’s Office of Human Resources and must include documentation of all credit earned, including the education requirements that specifically qualifies the applicant for the position. The address to send all transcripts is:
Texas Southmost College
Office of Human Resources
80 Fort Brown, Tandy 105
Brownsville, Texas 78520
For eTranscripts please use email address: employee.records@tsc.edu
The College District recognizes equivalent credits and degrees earned from foreign universities. The equivalency shall be determined by translation and evaluation from a member of the National Association of Credential Evaluation Services (NACES). For more information please visit: www.naces.org.
Your application is not considered complete until all required documents have been attached.
Attachments must be in PDF or Microsoft Word format and must be no larger than 2 MB.
You will not be able to attach documents after your application has been submitted.
Please Note: Official transcripts are only required if recommended for hire. Please Note: Official transcripts are only required if recommended for hire.
Official transcripts shall be sent directly from the issuing institution to the College District’s Office of Human Resources and must include documentation of all credit earned, including the education requirements that specifically qualifies the applicant for the position. The address to send all transcripts is:
Texas Southmost College
Office of Human Resources
80 Fort Brown, Tandy 105
Brownsville, Texas 78520
For eTranscripts please use email address: employee.records@tsc.edu
The College District recognizes equivalent credits and degrees earned from foreign universities. The equivalency shall be determined by translation and evaluation from a member of the National Association of Credential Evaluation Services (NACES). For more information please visit: www.naces.org.
