What are the responsibilities and job description for the Director of Ticketing position at Texoma FC?
Title: Director of Ticketing & Fan Success
Department: Sales & Customer Service
FLSA Status: Exempt
Reports To: Vice President
Overview of the United Soccer League (USL)
The United Soccer League (USL) is the largest and fastest-growing professional soccer organization in North America, possessing more than a decade of experience in bringing the world’s game to communities across the United States and Canada. Overseeing the USL Championship (USSF Division II), USL League One (USSF Division III), and USL League Two (Pre-Professional), the organization is built on a proven and recognized model in international football and counts more than 125 clubs in its membership. Based in Tampa, Fla., the USL has grown during the past decade into a model organization with strong corporate partnerships and stable organizational leadership. It features a dedicated staff of more than 60 professionals across 15 departments ranging from operations, digital, communications and club services, each of which provides unparalleled support to member clubs and outside partners. Sanctioned by the U.S. Soccer Federation, the USL is #UnitedForSoccer, moving the game forward in North America.
Overview of Texoma FC
Texoma FC is a United Soccer League expansion franchise kicking off in League One for 2025. Founded upon the passion for growing the sport in the region of Texoma, the new franchise is poised for exponential growth. The vision of uniting a region of multiple cities through the sport to empower the next generation of leaders in the community is at the forefront of the club.
The Director of Ticketing & Fan Success is responsible for the oversight and direction of ticket sales, customer service, and fan retention. The head of ticketing is also directly responsible for the management of all sales team members.
Responsibilities:
- Assist in development and execution of an annual ticket sales campaign, including but not limited to; new season ticket sales, season ticket member retention, multi-game packs, single-game tickets, and group tickets; with the end in mind to meet all annual revenue and attendance goals.
- Manage ticketing department employees by assisting with interviewing, hiring, and training while planning, assigning, and directing work; appraising performance; rewarding and reviewing employee performance; addressing complaints and resolving problems of said staff members.
- Ensure staffing requirements are met and proper work assignments are maintained.
- Manage the day-to-day operations of ticketing.
- Set team and individual sales goals in alignment with yearly club goals. Monitor daily, weekly and monthly results.
- Research, develop and manage a list of potential new vendor partners within the ticketing category.
- Build and foster relationships with past, current and potential new clients.
- Network and build relationships in and around the surrounding region.
- Make sales calls to area organizations and follow up as necessary.
- Create and develop comprehensive proposals and presentations to meet clients’ objectives.
- Proactively create opportunities for new business with existing customers.
- Work alongside leadership to develop annual budgets for all outbound sales revenue areas.
- Responsible for the execution of short and long-term sales objectives and action plans, sales goals and oversees the effectiveness of those plans toward meeting the overall goals.
- Develop policies and procedures for the ticket and group sales executives.
- Set appointments, show seats, and give facility tours with the intent to close business.
- Represent the organization at in-house facility events and off-site community events promoting ticket sales and the organization.
- Maintain records of all customers and prospects by utilizing CRM tool.
- Coordinate with other departments to organize and implement large theme nights.
- Work diligently to build and strengthen relationships with corporate partners, the media, the fans and the community through excellent customer service.
- Enhance and generate revenue through ticket package and group sales.
- Responsible for servicing and customer retention, directing the implementation of sponsorships and contract fulfillment, and providing excellent customer service and care to all customers and prospects.
- Work with the front office team to achieve the objectives of the advertising sales, marketing, tickets and community relations departments.
- Execute group contracts and deliver tickets to group customers.
- Other duties may be assigned by club leadership.
Game Day Responsibilities:
- Oversee the Ticket Sales department
- Manage premium seating, suites and related areas
- Assist with client and fan entertainment as needed
- Assist with promotional execution as needed
- Assist other departments when necessary
- Manage sales and game day service team to ensure high fan satisfaction
Knowledge and Skill Requirements:
- Bachelor’s degree in Sports Marketing, Marketing or related field preferred
- At least five years prior sales and/or ticket office experience preferred
- At least three years of sports sales experience preferred
- At least three years of prior management and leadership experience preferred
- At least two years of managing budgets
- Prior experience with ticketing software required
- Excellent customer service skills
- Ability to solve problems quickly
- Strong attention to detail
- Ability to prioritize and manage multiple projects
- Good working knowledge of computer programs including Microsoft Word, Excel, Power Point, Adobe Suite, Internet and database programs
- Valid driver’s license and ability to drive for organizational business
- Ability and willingness to work varied and long hours including nights, weekends, and holidays
