Content Manager

TFL, a leading live entertainment and technology company, is seeking a dynamic and creative Content Manager to lead our video and written content strategy across retail and B2B initiatives, with the focus on B2B. This role will play a key part in shaping our brand’s storytelling, driving engagement, and building thought leadership in the industry. The ideal candidate has a strong background in video content production, short-form content writing, and influencer/analyst relations, with the ability to brainstorm and execute strategic content initiatives that elevate our brand and partnerships.

About TFL

At TFL, we are passionate about creating Memories For Life® for sports fans, music lovers and event goers across the country. We work directly with sports properties, professional teams, college athletic departments, venues, fans, and partners to improve the event going experience and drive event attendance. Our unique distribution model creates quick and convenient access for event goers across the country and ensures that teams and rights holders maximize fan access and event revenue.

As a Top 10 ticket reseller in the country, TFL offers employees a front row seat into the ever-evolving ticketing industry. On top of that, we love to have fun! From an open and inviting work environment to multiple staff perks, TFL is a great place to work.

With our headquarters located in the greater Kansas City-area, TFL is proud to celebrate over 20 years of providing high-rated service to the local community. Recently named to the KC Business Journal’s Top 150 Private Companies List, we have achieved tremendous growth post-pandemic. Fueled by recent acquisitions, we have expanded our retail customer base in strategic markets, and now have offices in Tuscaloosa, Alabama and Omaha, Nebraska.

Reports to: Senior Manager, Marketing

Responsibilities & Job Duties (include, but are not limited to)

Short-Form Written Content Production

• Create compelling written content focused on Business Solutions and Partnerships Business Units
• Craft engaging blogs, LinkedIn articles, and organic social content to highlight our expertise, products, and industry presence
• Work closely with other marketing team members to develop messaging that supports TFL products
• Ensure all written content aligns with brand voice, audience needs, and business objectives
• Develop and manage a content calendar strategy

Video Content Production

• Develop strategic video content for B2B audiences, ensuring alignment with business goals
• Develop and execute B2B video strategies, including thought leadership content, product explainers, case studies, and more
• Plan, shoot, edit, and produce high-quality videos, incorporating motion graphics, animations, and branding elements as needed
• Collaborate with internal teams to develop engaging end frames and optimize video content for multiple platforms (social, website, blogs, email marketing).
• Develop short video content for B2C retail ads
• Stay ahead of industry trends and best practices to enhance video storytelling and audience engagement

B2B Industry Influencer & Analyst Relations

• Research and identify leaders, influencers, and analysts within target industries and communities
• Build and nurture relationships with industry insiders, analysts, and influencers to strengthen our B2B presence within a particular market, group, community, etc.
• Identify opportunities to collaborate with influencers within target industries and communities for the purpose of driving engaging conversations around our brand and products
• Monitor trends and conversations within industries and communities to identify opportunities for content distribution

Qualifications

• 6 years of experience in content creation, video production, or digital marketing
• Proven success writing compelling short-form content for business audiences
• Expertise in short form video production for outputs on social (LinkedIn, YouTube), blogs and website leveraging tools such as Capcut or Canva Pro
• Experience in managing enterprise social media strategies and LinkedIn content for B2B brands
• Excellent organizational and project management skills to balance multiple priorities
• Ability to think strategically and creatively while executing on content initiatives
• Experience in taking direction from executive teams to develop thought leadership content
• Experience working in a fast-paced entrepreneurial environment where daily content is required
• Personal resilience and ability to adapt to change
• Experience working in relevant industries such as sports, entertainment, ticketing, consumer loyalty platforms, reward programs, B2B software providers, etc.
• Background in B2B marketing & storytelling
• Familiarity with SEO principles, content performance analytics, and audience engagement tracking
• Strong expertise in video production, editing (Adobe Premiere Pro, Final Cut Pro), and content strategy
• Strong networking and relationship-building skills with industry influencers, community managers, and analysts

Company Benefits

• Competitive salary
• Discretionary performance bonuses
• 401(k) with company match
• Unlimited vacation
• Medical/Dental/Vision insurance
• Long-term and short-term disability
• Life insurance
• Paid maternity leave

Company Perks

• $1,000 annual employee ticket credit
• Employee referral program
• Casual dress code
• Company outings to local live events, including Suite tickets to Kansas City’s premier events
• Company kitchen including complimentary breakfast, lunch, snacks and drinks for employees daily