Marketing Director

Job Summary

The tgin® Marketing Director will be a key member of the leadership team, responsible for shaping and driving the brand’s creative vision through an integrated, omni-channel approach. This role oversees both traditional & digital marketing, product development (driving innovation), e-commerce strategy, creative and event management. The tgin® Marketing Director will collaborate with key cross-functional teams—including sales, operations, finance, and regulatory—while also demonstrating the ability to work autonomously. The ideal candidate will be a strategic leader with a deep experience in brand management, global expansion, team development, and problem-solving, thriving in a dynamic, fast-paced environment.

Key Responsibilities

· Lead, mentor and develop a high-performing marketing team, including Events Manager, Assistant Marketing Manager, Retail & Education Specialist, R&D Specialist, E-commerce Manager, and Creative.

· Cultivate a collaborative, communicative, and creative team culture, driving innovation and commitment to achieve business goals.

· Inform portfolio decisions including pricing, promotions, features and mix across channels with data-driven marketplace insights and SKU level analysis.

· Provide weekly and monthly performance recaps, along with ongoing reporting and analysis to evaluate the effectiveness of strategies and programs, including KPI tracking for individual team member scorecards.

· Partner with Finance to develop budgets and ensure alignment to business plans.

Brand & Retail Marketing:

· Lead 360 planning to develop cross functional marketing plans for launches and campaigns with touchpoints: Digital Marketing, Social Media, Creative, Events, PR & Influencer Marketing

· Establish and manage brand relationship with PR team, create launch and yearly strategies

· Partner with Assistant Marketing Manager and Creative to develop insightful marketing briefs that translate the brand story into compelling design, copy and elevated brand assets.

· Oversee event management with Events Manager ensuring seamless execution, cohesive brand representation, budget alignment, and logistic excellence to elevate the brand presence and attendant experience.

· Develop and execute retail marketing strategies to drive awareness and sales in new and existing channels.

· Oversee product education strategies including ingredient highlights, benefits and versatile uses to improve customer understanding.

· Establish key metrics to analyze campaign performance to allocate funds and determine ROI

Department Reports To FLSA Status Prepared By Approved By Last Modified

Marketing COO – Dr. Piper Exempt HR N/A 2025-02-20

NPD:

· Manage tgin’s Research & Development Specialist, driving the conceptualization of innovative product concepts that meet brand objectives and consumer needs.

· Manage a pipeline of product innovations and improvements to ensure timely and efficient execution.

· Work with team members to validate product performance, packaging, and labeling.

· Ensure all new products meet quality standards and comply with regulatory requirements, including the certification of EU/UK compliance for all SKUs within the portfolio.

· Evaluate and follow-through on all aspects of the product development cycle to ensure timelines are being achieved.

Digital Marketing:

· Provide strategic leadership to the Ecommerce Manager, guiding the optimization of the brand’s website shopping experience to drive revenue growth, enhance storytelling, and strengthen brand affinity.

· Partner with E-Commerce manager to strategize on premium content and campaigns to increase our consumer demographic and acquisition.

· Implement and oversee analytics frameworks to track marketing performance and consumer purchase behavior. Use these insights to continuously refine and improve marketing efforts.

· Manage the paid media strategy with the brand’s external agency, ensuring alignment with the overall marketing timeline and achieving a ROAS that maximizes spend and campaign effectiveness.

Performance metrics in your first year:

· Achieve a 34% increase in e-commerce revenue by optimizing the website shopping experience and the paid media strategy to increase new customer acquisition.

· Drive the on-time launch of minimum 3 new product SKUs, ensuring regulatory compliance, a full launch campaign strategy for retail and dot com, and developing all marketing materials needed to support sales channels.

· Increase sell-through of top 10 SKUs across all sales channels, monitoring performance and evaluating lift by SKU during year-end reporting.

· Manage a high-performing marketing team, implementing individual KPI tracking and encouraging accountability and successful execution of annual scorecard goals.

· Enhance team efficiency with the use of Asana for managing projects, tracking tasks, and centralizing meeting notes communication.

· Drive the professional development of the team by promoting participation in role related learning sessions.

Required Skills/Abilities:

• Demonstrated ability to work autonomously, take initiative, and make decisions independently while effectively leading and inspiring others to achieve team objectives.

• Technical Skills: Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics.

• Storytelling, collaboration, and presentation abilities.

• Meticulous attention to detail

• Excellent analytical and data interpretation skills.

Education and Experience:

• Bachelor’s degree in marketing, Business, or a related field.

• 7-10 years of brand marketing experience, preferably in the beauty industry.

• A strategic and creative thinker encompassing a solid mix of operational marketing brand storytelling skills

• Experience leading and developing a team to meet departmental goals, but also comfortable being hands-on to own and drive projects forward

• Proven ability to analyze data to identify trends and drive growth.

• Excellent organizational skills and ability to manage multiple projects simultaneously.

• Strategic, data-driven, and business-savvy

• Proven ability to build relationships that move cross-functional teams forward

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events.

• Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.