The tgin® Marketing Director will be a key member of the leadership team, responsible for shaping and driving the brand’s creative vision through an integrated, omni-channel approach. This role oversees both traditional & digital marketing, product development (driving innovation), e-commerce strategy, creative and event management. The tgin® Marketing Director will collaborate with key cross-functional teams—including sales, operations, finance, and regulatory—while also demonstrating the ability to work autonomously. The ideal candidate will be a strategic leader with a deep experience in brand management, global expansion, team development, and problem-solving, thriving in a dynamic, fast-paced environment.
Key Responsibilities
- Lead, mentor and develop a high-performing marketing team, including Events Manager, Assistant Marketing Manager, Retail & Education Specialist, R&D Specialist, Ecommerce Manager, and Creative.
- Cultivate a collaborative, communicative, and creative team culture, driving innovation and commitment to achieve business goals.
- Inform portfolio decisions including pricing, promotions, features and mix across channels with data-driven marketplace insights and SKU level analysis.
- Provide weekly and monthly performance recaps, along with ongoing reporting and analysis to evaluate the effectiveness of strategies and programs, including KPI tracking for individual team member scorecards.
- Partner with Finance to develop budgets and ensure alignment to business plans.
Brand & Retail Marketing :
Lead 360 planning to develop cross functional marketing plans for launches and campaigns with touchpoints : Digital Marketing, Social Media, Creative, Events, PR & Influencer MarketingEstablish and manage brand relationship with PR team, create launch and yearly strategiesPartner with Assistant Marketing Manager and Creative to develop insightful marketing briefs that translate the brand story into compelling design, copy and elevated brand assets.Oversee event management with Events Manager ensuring seamless execution, cohesive brand representation, budget alignment, and logistic excellence to elevate the brand presence and attendant experience.Develop and execute retail marketing strategies to drive awareness and sales in new and existing channels.Oversee product education strategies including ingredient highlights, benefits and versatile uses to improve customer understanding.Establish key metrics to analyze campaign performance to allocate funds and determine ROINPD :
Manage tgin’s Research & Development Specialist, driving the conceptualization of innovative product concepts that meet brand objectives and consumer needs.Manage a pipeline of product innovations and improvements to ensure timely and efficient execution.Work with team members to validate product performance, packaging, and labeling.Ensure all new products meet quality standards and comply with regulatory requirements, including the certification of EU / UK compliance for all SKUs within the portfolio.Evaluate and follow-through on all aspects of the product development cycle to ensure timelines are being achieved.Digital Marketing :
Provide strategic leadership to the Ecommerce Manager, guiding the optimization of the brand’s website shopping experience to drive revenue growth, enhance storytelling, and strengthen brand affinity.Partner with E-Commerce manager to strategize on premium content and campaigns to increase our consumer demographic and acquisition.Implement and oversee analytics frameworks to track marketing performance and consumer purchase behavior. Use these insights to continuously refine and improve marketing efforts.Manage the paid media strategy with the brand’s external agency, ensuring alignment with the overall marketing timeline and achieving a ROAS that maximizes spend and campaign effectiveness.Performance metrics in your first year :
Achieve a 34% increase in e-commerce revenue by optimizing the website shopping experience and the paid media strategy to increase new customer acquisition.Drive the on-time launch of minimum 3 new product SKUs, ensuring regulatory compliance, a full launch campaign strategy for retail and dot com, and developing all marketing materials needed to support sales channels.Increase sell-through of top 10 SKUs across all sales channels, monitoring performance and evaluating lift by SKU during year-end reporting.Manage a high-performing marketing team, implementing individual KPI tracking and encouraging accountability and successful execution of annual scorecard goals.Enhance team efficiency with the use of Asana for managing projects, tracking tasks, and centralizing meeting notes communication.Drive the professional development of the team by promoting participation in role related learning sessions.Required Skills / Abilities :
Demonstrated ability to work autonomously, take initiative, and make decisions independently while effectively leading and inspiring others to achieve team objectives.Technical Skills : Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics.Storytelling, collaboration, and presentation abilities.Meticulous attention to detailExcellent analytical and data interpretation skills.Education and Experience :
Bachelor’s degree in marketing, Business, or a related field.7-10 years of brand marketing experience, preferably in the beauty industry.A strategic and creative thinker encompassing a solid mix of operational marketing brand storytelling skillsExperience leading and developing a team to meet departmental goals, but also comfortable being hands-on to own and drive projects forwardProven ability to analyze data to identify trends and drive growth.Excellent organizational skills and ability to manage multiple projects simultaneously.Strategic, data-driven, and business-savvyProven ability to build relationships that move cross-functional teams forwardPhysical Requirements :
Prolonged periods sitting at a desk and working on a computer.Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events.Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.
