What are the responsibilities and job description for the Analytics Specialist position at The Adecco Group?
Adobe Analytics
Skills and Abilities:
- Reporting and Visualization: Creating detailed reports and dashboards to visualize data and present actionable insights to stakeholders.
- Campaign Performance: Assessing the performance of digital marketing campaigns and identifying optimization opportunities across different channels.
- A/B Testing: Analyzing and reporting on A/B or multivariate tests to inform digital strategy and improve user experience.
- Technical Implementation (Nice to have): Managing and implementing analytics tags (e.g., Adobe Analytics, Google Analytics) to ensure accurate data collection.
Experience/Tools:
- Adobe Analytics is a must have.
- SQL would be good to have as well
