What are the responsibilities and job description for the Digital Marketing Manager position at The Alliant Group?
alliantgroup, LP is currently experiencing explosive growth! As a national consulting firm focused on being the voice to the middle market, our mission is simple : Strengthening American businesses. How do we do this? We hire the brightest talent with the most diverse backgrounds who are passionate about making a difference.
alliantgroup is currently in search of a full-time Digital Marketing Manager to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences.
Essential Duties
- Implement, monitor and improve PPC campaigns
- Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising to increase in-bound leads
- Work with social media team to design, build and maintain our social media presence through paid promotions
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies with internal teams
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
