What are the responsibilities and job description for the Director, Field Marketing Strategy and Enablement position at The Aspen Group?
For 22 years, Aspen Dental Management, Inc (ADMI) has been innovating and iterating on the dental services organization model. We're an entrepreneurial-minded group that relentlessly pursues new ways to break down barriers in support of the dentists and 10,000 team members who care for the 1.8 million patients that come through the doors of Aspen Dental practices every year. We believe the culture and partnership cultivated amongst the practice owners, practice teams and ADMI support team powers our collective success and makes it virtually impossible to imitate what we do.
At almost 1100 practices across 160 DMAs, ranging from highly rural to downtown urban cities, dental deserts to a virtual shopping mall of choices, a "one size fits all" marketing approach is a thing of the past. We are building out the team to deliver customized plans and approaches based on unique market or office characteristic.
We're looking for a nimble and well-rounded marketing swiss army knife who will use data, insights, historical results and creativity to serve as the proactive delegate for the marketing function. They will have strong written and verbal communication skills with the ability to present to and persuade key stakeholders with varying levels of marketing acumen including practice owners, doctors, field leadership, new office operations and marketing team members.
On a daily basis, s / he will immerse themselves in business performance data to ferret out the root causes of office and market-level business performance, comprehending historical and current business data, sentiment and reputation management data to create the best possible actions to take. This marketing ninja will then champion and coordinate responses with cross-functional teams, including but not limited to Media, CRM, Digital Strategy, Brand Strategy, Creative, Pricing and Promotions, and External Communications.
Responsibilities
Identify and drive opportunistic initiatives to create value at the local level
Proactively address differences and / or changes in demand and business performance within a subset of the total chainRefine the proactive process to identify problems and the "early alert" system to drive top of funnel performance for distressed officesIdeate, marshal and coordinate marketing response across functions (Media, CRM, Digital Strategy, creative, promotions / pricing, external communications) regarding demand performance or growth goalsLead response to doctor or field requests in live meetings and written communication
Break down and pinpoint source of business weakness; create a repeatable multi-point assessment processProblem solve responses to unusual requestsExhibit a deep understanding across ADMI corporate support functions adjacent to marketing; Answer or find answers to questions across corporate functions including call center, pricing, promotions, construction, etc.Champion custom asset development for distressed office response, grand opening response, and custom requests.
Brief advertising and / or creative team to deliver on field-related needs across channels : customized assets, updated assets (for example, customized OOH, updated newspaper, customized flyers, etc.)Proofread all assets delivered to the fieldManage dthe elivery of print production vendor for custom in-office assets (grand opening flyers, stake signs, bow flags, custom requests for flyers, banner, signage, window graphics)Respond to inbound information and update requests from the field and doctor teamsBilling and budgeting requests related to office level P&LsMinimum Education and Experience
Demonstrated ability to serve as valued counsel to business partners and gain alignment amidst diverse (and strong) opinionsMinimum 10 years of demonstrated marketing experience and leadership within a shared services marketing team, with at least 7 years in marketing role in retail, retail / service or other multi-unit retail-like businessPreference for experience in a franchisee organizationAnalytically-minded, able to structure and mine data, build pro formas and analyze opportunityPassion for continuous improvement and record of setting and exceeding goals that enable organizational objectivesEntrepreneurial and nimble, takes ownership and drives forward amidst ambiguity while also building relationships and alignmentDesire to be part of a growth-oriented team and cultureWell organized with deep experience driving cross-functional initiativesAbility to travel occasionally
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Salary : Annual pay range : $150,000 - $120,000, plus bonus / incentivesA generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Salary : $120,000 - $150,000
