Marketing Copy Writer

Description

Are you looking to make a difference in the world?

Looking to take the next step in your career with an impactful organization helping people?

Join AFTD, the leading organization dedicated to ending the most common dementia under 60, known as FTD. We help families affected today, and drive research to bring hope for the future. Our work to bring about a world without dementia is only missing your passion and your expertise. AFTD is growing rapidly, with a greater ability to offer help for those affected than ever before. Join us today to make a difference for families affected by FTD, across the United States and beyond. 

Job Description 

The Marketing Copy Writer is responsible for the development and creation of written content to be used in expanding AFTD’s impact and reach.

Job Summary

Under the guidance of the Content & Media Relations Manager, the Marketing Copy Writer will collaborate with AFTD staff to ensure the timely promotion of FTD awareness and AFTD resources in accordance with AP style and AFTD messaging. They are directly responsible for designing emails, email journeys, and collateral. In addition, they will support subject matter experts during monthly webinars and serve as the final proofreader for written material produced within the department.

FUNCTIONAL RESPONSIBILITIES

Essential Job Functions

• Content Development: In accordance with AP and AFTD’s style guides, write content AFTD emails, newsletters, blogs, website pages, and other publications.
• SEO: Implement SEO strategy as directed by Content Writer and Digital Marketing Manager.
• Help & Hope: Work with AFTD staff to manage the content creation of this weekly newsletter.
• Email Journeys: Work with the Director of Marketing & Communications to write email content for all Marketing Cloud journeys to target specific segments of our community.
• Webinars: Prepare slides and coordinate with presenters to run Zoom Health Professional and general FTD webinars every other month. Responsible for managing the tasks of AFTD staff according to the webinar SOP.
• Proof reading: Use excellent attention to detail to proof department deliverables.
• Use Marketing Cloud to set up Event emails for delivery, in close collaboration with the staff across the organization.

Other Job Functions

• Use Meltwater and other tools to assist the Content & Media Relations Manager in identifying FTD-related stories, crafting story pitches, and conducting outreach to journalists and media outlets to spread awareness of FTD and AFTD.
• Work with subject matter experts to update AFTD’s website and collateral in a consistent manner.
• Other editing/writing tasks as needed.

SUPERVISORY RESPONSIBILITIES

• This position is an individual contributor and does not have supervisory responsibilities.

Qualifications

Knowledge, skills, and abilities required for this role:

Education

• Bachelor’s degree in communications, English, Journalism, Marketing, or similar field, or equivalent preferred. Equivalent experience may also be considered.

Experience

• 3-5 years of professional writing experience; health/science/disease-advocacy writing experience preferred.

Special knowledge/skills

• Excellent writing, proofreading, and editing skills are required.
• Strong Microsoft Office Suite skills, particularly Word are required.
• Strong project management skills and the ability to manage multiple deadlines are required.
• Digital platform knowledge and experience including WordPress, MailChimp, Marketing Cloud, Salesforce or comparable platforms is preferred but not required.
• Demonstrated experience with outreach to diverse populations is preferred.
• Fluency in written and spoken Spanish is a plus.

ADDITIONAL INFORMATION

Interview Process

• Submit an application, including cover letter, resume and writing sample.
• Phone screen with a member of AFTD’s HR department.
• Interview with Hiring Manager
• Team interview with department staff
• Offer made to final candidate (contingent on reference and background checks)
• Additional interviews or assessments may be required dependent on position    

AFTD Awards

• Platinum Transparency 2024 by GuideStar, an organization that collects and publishes IRS-verified data about charitable organizations, issuing Seals of Transparency based on how much information each charity provides
• 4-star rating on Charity Navigator, an organization that assesses nonprofits’ organizational effectiveness through IRS filings and metrics such as, Impact & Results, Accountability & Finance, Culture & Community, and Leadership & Adaptability

Benefits and Perks

AFTD offers a competitive salary and is committed to providing a comprehensive benefits package to meet the needs of our employees and their families, including:

• Medical, Dental and Vision insurance for eligible employees regularly working 30 hours or more per week – presently AFTD covers 100% of employee individual medical coverage
• Basic Life Insurance/AD&D
• Company-paid short-term and long-term disability insurance
• Identity Protection
• Voluntary Term Life/AD&D
• Pet discount program
• Employee Assistance Program
• SIMPLE IRA with company match
• Generous paid vacation and sick time
• 10 paid holidays
• 4 weeks paid parental leave
• A company culture that encourages work/life balance
• Ongoing team building opportunities, including staff retreats and days of service.
• Ongoing professional development training and opportunities
• Hybrid working environment, with the opportunity to work remotely up to 3 days per week.
• Business casual dress code

AFTD is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.  All of your information will be kept confidential according to EEO (Equal Employment Opportunity) guidelines. 

AFTD participates in E-Verify. Learn more about applicant rights under Federal Employment Laws.