Product Marketing Specialist

Base Pay Range: $50k - $55k

The Association of Certified Fraud Examiners (ACFE) is the worlds largest anti-fraud organization delivering best-in-class training, offering the CFE credential and fostering a dynamic, global community of anti-fraud professionals.

We're looking for a detail-oriented Product Marketing Specialist to support the management and promotion of ACFE products, including exam preparation software, certificate programs, self-study courses, books, and merchandise. In this role, you'll assist with marketing initiatives, product development, and event promotions while working closely with the Product Marketing Manager to enhance our product portfolio.

Essential Functions:

• Owns and executes product marketing initiatives, including email campaigns, product promotions, and PPC advertising, under the guidance of the Product Marketing Manager. Ensures all marketing materials align with the product strategy and contribute to revenue growth.
• Takes ownership of managing the ACFE product portfolio administrative set up, including (but not limited to) creating and updating products in Zuora and Salesforce and building and updating product webpages in Sitecore.
• Supports the implementation and usability of the New Product Development Framework, which includes conducting market research, competitive analysis, data analysis and product launches.
• Manages the sale and/or promotion of ACFE products at events, both ACFE events and others, such as chapter conferences. This includes, but is not limited to, selecting products, managing logistics, staffing, merchandising, packing and unpacking.
• Serves as primary contact for supporting MSRs with product-related information, tools and resources to improve sales processes and member satisfaction.
• Collaborates with Product Marketing Manager to plan, execute and analyze promotions to increase product sales, as well as the ideation of new ACFE merchandise.
• Collaborates with Product Marketing Manager and Content team to develop and quality-check collateral for ACFE products.
• Performs other duties as assigned or required.

Required:

• Bachelors degree in Communications, Business or Marketing preferred but not required.
• 3-5 years of experience in product marketing, digital marketing, or a related field.
• Demonstrated critical and analytical skills and ability to solve complex problems.
• Proven experience in project management and executing marketing campaigns from concept to completion.
• Familiarity with managing product data in CRM systems like Salesforce and content management systems (e.g., Sitecore). Experience using Marketo, Asana and Google Ads a plus.
• Excellent written and verbal communication skills.
• Effective usage of English grammar, syntax and punctuation.
• Proven skills in organizing work, attending to detail, taking direction, managing time effectively, and handling multiple tasks in a timely manner.
• Skills in collaborating with internal and external resources.
• Some travel required (<10%).
• Proficient in MS Word, Outlook, PowerPoint, etc.; advanced skills using Excel.

Benefits:

• Comprehensive Health Coverage: 100% employer-paid medical, dental, and vision insurance, along with long-term disability coverage and a $25k life insurance policy for employees. Additionally, we offer partial subsidy for dependent premiums.
• 401(k) Plan: Enjoy an unbeatable company match to help you save for retirement (truly unbeatable).
• Flexible Work Schedule: Mostly remote work in Texas.
• Paid Time Off (PTO): 4 weeks of PTO, with an additional week granted after 5 years and another after 10 years of employment.
• Parental PTO: Two weeks of paid time off to use during maternity/paternity leave
• Paid Holidays: 12 holidays each year to help you recharge.
• Employee Success Sharing Bonus Program: The longer you invest with us, the more we invest in you!
• Wellness / Work-From-Home Reimbursement: $350 annually reimbursement for gym membership, workout equipment, work-from-home equipment, etc.
• Tuition Reimbursement: Up to $5,250 per year for qualifying degree plans.
• FSA Contribution: $250 annual company contribution to each employee's Flexible Spending Account (FSA).
• Professional Development: Training & Development department dedicated to your growth.
• Additional Paid Time Off: Paid Volunteer, Bereavement, and Civic Duty Hours.
• Employee Assistance Program (EAP): Confidential support for personal and professional issues.
• Social and Team-Building Events: Regular social events, team-building activities, and company outings to foster a positive work environment.
• Certification Bonus: Bonus program available for obtaining your Certified Fraud Examiner (CFE) designation.

For more than 35 years, the Association of Certified Fraud Examiners has relied on its core values of service, integrity, and professionalism to become the premiere association for those working to reduce white-collar crime, fraud and corruption. It takes a dedicated, experienced, and diverse team to serve more than 90,000 anti-fraud professionals around the world. By prioritizing a people-first mindset and cutting-edge technology, the ACFE is a place for employees to grow in their skillset while becoming part of a global mission.