What are the responsibilities and job description for the Marketing Manager position at The Axel Group, LLC?
The Axel Group is seeking a Marketing Manager to join our client’s team out of Manayunk, Pennsylvania. This company is a well-known architecture, 3D virtualization, interiors, and development services firm providing services to clients across the nation. Project types include residential, multi-family and mixed-use, municipal and government, and education.
The Marketing Manager will be responsible for leading the development and execution of marketing strategies for the company. This includes identifying target markets, developing marketing campaigns, and managing the marketing budget. In addition, the Marketing Manager will be responsible for writing proposals and help in identifying specific ways to win business for the firm.
The Marketing Manager will work closely with the leadership team to align marketing efforts with overall business goals and objectives and will be responsible for driving leads and sales through effective marketing efforts. The ideal candidate has a background working within the Architecture, Engineering, and Construction industries and has 5 – 8 years of experience leading strategic marketing efforts.
This role requires in-office attendance.
- Develop and execute marketing strategies that drive leads and sales for the company
- Identify target markets and develop marketing campaigns to reach those markets
- Manage the marketing budget and track the effectiveness of marketing efforts
- Collaborate with the leadership team to align marketing efforts with overall business goals and objectives
- Manage a team of marketing professionals, including hiring and training new team members as needed
- Stay up-to-date on industry trends and developments, and incorporate this knowledge into marketing efforts
- Oversee the development and execution of marketing materials, including brochures, website content, social media campaigns, and email marketing
- Write proposals and help identify specific ways to win business for the company
- Analyze data and metrics to measure the success of marketing campaigns and identify areas for improvement
Qualifications:
- Bachelor's degree in marketing, business, or a related field required
- 5 – 8 years of relevant marketing experience, ideally within a leadership role
- Experience working within the Architecture, Engineering or Construction industries required
- Strong understanding of marketing principles and strategies
- Excellent leadership and team management skills
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Proficiency in marketing software and tools, such as marketing automation platforms and analytics tools
- Familiarity with design software, such as Adobe Creative Suite
Benefits:
- Medical, Dental, and Vision Coverage
- PTO, Sick Time, and Paid Holidays
- 401(k) with Employer Match
- Short- and Long-Term Disability
- Life Insurance
- Paid Parental Leave
- Professional and Personal Development
Salary : $80,000 - $100,000
