What are the responsibilities and job description for the Social Media Marketing Strategist position at The Barkantile?
Social Media Marketing Strategist – The Barkantile
Greensboro, NC
At The Barkantile, we’re not just a store—we’re a paw-some destination where dogs and their people come to fetch some fun, discover tail-wagging treasures, and create memories that’ll last a lifetime!
We’re looking for a Social Media Marketing Strategist to join our pack! If you’ve got a nose for great content, a tail-wagging attitude, and a passion for engaging with our community (two-legged and four), then this role might be your next fetching opportunity!
Position Overview:
As our Social Media Marketing Strategist, you’ll be the leader of the pack when it comes to telling our story, connecting with dog lovers everywhere, and spreading the word about our one-of-a-kind products and experiences. You’ll have a pawsitive impact on our online presence, working to grow our community, boost brand awareness, and most importantly, bring in sales with your creative, tail-wagging ideas.
Key Responsibilities:
Content Creation & Strategy:
- Develop and execute a social media content strategy that’s as fun as a dog with a new tennis ball.
- Create, curate, and schedule engaging posts that reflect our love for dogs and everything we stand for at The Barkantile.
- Share behind-the-scenes peeks, product highlights, and dog-friendly content that’ll have our followers barking for more.
Community Engagement:
- Build and nurture an online pack by engaging with our followers, responding to comments and messages, and fostering a fun and friendly environment.
- Run social media campaigns that’ll make tails wag, including contests, giveaways, and promotions.
- Collaborate with local pet influencers and dog-related businesses to amplify our reach (and possibly organize some doggy meetups)!
Analytics & Growth:
- Monitor, track, and analyze performance across all social media platforms, using data to optimize our strategies.
- Keep up with trends in the pet industry and social media world to ensure we’re always ahead of the pack.
- Report on key metrics like engagement, reach, and conversions to help drive our marketing decisions.
Brand Voice & Collaboration:
- Ensure all social media content aligns with The Barkantile’s voice and brand identity—fun, friendly, and full of fluffy personality.
- Work closely with the team to integrate social media into larger marketing campaigns and initiatives.
- Bring new ideas to the table (we love a fresh perspective!), and help us continue to innovate and grow.
Create an Unforgettable Experience:
- Be the top dog of customer service, making sure every pup and human feels like part of the Barkantile family!
- Greet dogs and their owners with enthusiasm and ensure all dogs are offered fresh water, a treat, and a welcoming atmosphere.
- Curate special in-store moments for customers and their pets, including interactive product displays and engaging with customers on how products enhance their dog’s life (capturing it for social, of course!)
- Help dog owners sniff out the perfect products, from squeaky toys to cozy home décor.
Cashier and Checkout:
- Be the purr-fect cashier, handling transactions with speed, accuracy, and lots of doggone friendliness.
- Handle cash, credit, and digital transactions in an efficient manner.
- Ensure that each customer’s checkout experience is smooth and enjoyable, with attention to detail on receipts, packaging, and loyalty rewards.
What You Bring to the Pack:
- Proven experience in social media marketing (bonus points for experience in retail or pet-related industries!)
- Strong written communication skills with a bark of humor.
- Photography and video skills (we’d love to see you create dog-tastic content!).
- Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and best practices.
- A knack for creating engaging, shareable content that connects with audiences and makes them smile.
- An analytical mindset, with the ability to interpret data and adjust strategies accordingly.
- A love for dogs, or at least an appreciation for all things fur-tastic!
Why Join Our Pack?
- Work in a paws-itively fun and energetic environment where you can bring your love for dogs to work every day.
- Enjoy flexible work hours and a collaborative team that’s always ready to wag its tail with excitement.
- Get discounts on all your favorite Barkantile products (because your dog deserves the best!).
- Opportunities for advancement and possible travel.
Ready to Fetch the Perfect Role?
If you’re ready to bring your social media skills to a brand that loves dogs as much as you do, we’d love to hear from you! Apply today and help us create un-fur-getable experiences at The Barkantile!
Job Type: Part-time
Pay: $15.00 - $18.00 per hour
Expected hours: 24 – 32 per week
Schedule:
- Day shift
- Evening shift
- Weekends as needed
Work Location: In person
Salary : $15 - $18
