What are the responsibilities and job description for the Marketing Strategist position at Mark Rink?
Department: Mark Rink
Location: Greensboro
Compensation: $18.00 - $25.00 / hour
Job Description: Marketing Strategist
Position Summary:
We are seeking a creative and results-driven Marketing Strategist to develop and execute comprehensive marketing strategies that align with our business goals. As a key member of our team, you will analyze market trends, identify opportunities, and lead initiatives to drive brand growth, enhance customer engagement, and maximize ROI. This role requires a blend of analytical thinking, creativity, and strong communication skills.
Key Responsibilities
Strategic Planning:
- Develop and implement data-driven marketing strategies to meet business objectives.
- Identify target audiences, craft positioning strategies, and establish measurable KPIs.
Market Analysis:
- Conduct market research to analyze trends, competitors, and customer insights.
- Monitor industry developments to inform marketing decisions and identify opportunities.
Campaign Development:
- Design multi-channel marketing campaigns, including digital, social media, email, and traditional channels.
- Collaborate with creative teams to produce compelling content and messaging.
Performance Optimization:
- Track and analyze campaign performance metrics to ensure goals are met.
- Provide actionable recommendations to optimize marketing efforts and budgets.
Brand Management:
- Maintain and strengthen brand identity across all marketing efforts.
- Ensure consistent messaging and visual standards.
Budget Management:
- Develop and oversee marketing budgets, ensuring efficient allocation of resources.
- Monitor expenditures and report ROI to leadership.
- Strong understanding of digital marketing, SEO, SEM, social media platforms, and analytics tools.
- Excellent analytical skills with a knack for turning data into actionable insights.
- Creative thinker with the ability to develop innovative strategies and campaigns.
- Exceptional communication and presentation skills.
- Proficiency in marketing tools such as Google Analytics, CRM platforms, and content management systems.
- Competitive salary
- Health, dental, and vision insurance
- Paid time off and holidays
- Opportunities for professional development and advancement
Salary : $18 - $25
