Social Media Specialist

Overview

The Barnes Firm is seeking a versatile and experienced Social Media Specialist to join our marketing team. This role involves creating compelling visual and digital content from concept through to deployment to enhance our brand presence and engage our audience.

This position is 100% on site in Buffalo, NY. There will be a small amount of travel visiting the firm’s offices.

The ideal candidate is a creative professional with expertise in graphic design, video, and social media management, who thrives in a fast-paced, collaborative environment.

Responsibilities

· Develop, implement, and oversee high-impact social media campaigns across Facebook, Instagram, TikTok, LinkedIn, and YouTube.

· Strategize, execute, and optimize paid and organic social media campaigns to maximize ROI.

· Produce engaging, on-brand static and video content that resonates with our audience.

· Photography and videography, as well as post-production and editing.

· Copywriting and creation of strong written content and captioning.

· Track campaign performance, analyze metrics, and report results with recommendations and improvements.

· Monitor industry trends, platform updates, and emerging opportunities to keep strategy relevant.

· Work closely with the marketing department to align social media initiatives.

Requirements

· 3-5 years of experience in social media management, including paid social advertising.

· Experience creating short-form and long-form video content.

· Expertise in Facebook Business Manager and other social media management platforms.

· Experience using AI and other supplemental resources.

· Experience in Graphic design, video editing, and other creative skills.

· Analytical skills with the ability to translate data into actionable strategies.

· Strong organizational and project management skills, with proven ability to achieve successful results.

· Bachelor’s degree in marketing, Graphic Design, Communications, Business, or related field.

· Preferred experience in B2C marketing

· Proficiency in multimedia software tools such as Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects), video editing software (Final Cut Pro, Premiere Pro), and audio production software (Audacity, Pro Tools).

· Excellent communication skills

· Strong attention to detail

· Highly organized

If you are passionate about leveraging social media to drive brand success and have the skills we are looking for, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $55,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Social media management: 3 years (Required)
• creating video content: 3 years (Required)
• graphic design: 3 years (Required)
• Video editing: 3 years (Required)

Work Location: In person

Salary : $55,000 - $80,000