Creative Director - Digital Commerce

Creative Director – Digital Commerce

This is a position for a collaborative, curious, and visionary Creative Director who is passionate about creating and presenting innovative retail marketing strategies. As part of our team, you’ll work alongside dynamic learners and problem-solvers to develop compelling branding and experiential campaigns that drive results for our clients. We need someone who is not only a strategic thinker but also an excellent storyteller who can craft memorable narratives that resonate with target audiences and inspire action. You’ll lead the creative team to deliver integrated campaigns and branding solutions that make an impact across digital touchpoints.

Bluebird prioritizes the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.

Key Responsibilities:

• Develop, and articulate a clear creative vision that aligns with the company's goals & objectives, drives innovation in retail marketing, and delivers best-in-class creative solutions.
• Lead the charge in pitching creative concepts to prospective clients or business partners including identifying opportunities, and creating presentations and proposals.
• Represent and advocate for the Creative team, showcasing its successes, capabilities, and future vision to leadership and the broader community, while strengthening relationships and enhancing the team's reputation for innovation and excellence.
• Provide strategic consultation on visual strategies, including scope of work definition, pricing, and execution plans, ensuring all creative work is both impactful and aligned with business goals.
• Direct the art direction and delegation process, ensuring clear communication of project goals and timelines.
• Clearly communicate Art & Design team functions, project expectations, and delivery objectives to clients, setting the team up for success and building trust.
• Stay ahead of retail and design trends, collecting and analyzing relevant data to inform design decisions, enhance creative strategies, and provide insights for strategic planning and client presentations. Use these insights to support opportunities for new client acquisition and innovative campaign development.
• Maintain open communication with company leadership, ensuring alignment on Creative expectations and fulfillment of company objectives.

Qualifications:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field (Master’s degree preferred) or equivalent experience.
• 8 years of experience in a creative leadership role, ideally within a retail agency or similar environment.
• Strong portfolio showcasing expertise in retail branding, visual merchandising, graphic design, and/or campaign development (please provide a portfolio link).
• Exceptional communication and interpersonal skills with the ability to build strong relationships, discuss problems tactfully, and present data, insights, and recommendations clearly.
• Proven ability to lead by example, foster team morale, and prioritize team needs to inspire innovative thinking and ensure high performance.
• Demonstrated entrepreneurial spirit with adaptability, curiosity, and confidence in leading clients and cross-functional partners.
• Strong organizational skills with attention to detail, coupled with analytical and constructive thinking for effective problem-solving and responsible decision-making.
• Ability to both provide and receive constructive feedback as a tool for professional growth.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop) and Microsoft Office Suite; experience with project management tools and emerging creative technologies is a plus.
• Experience in visual branding strategy, marketing principles, consumer behavior, and omnichannel retail strategies.
• Expertise in product photography, lifestyle photography, and/or graphic design is highly desirable.
• Creative and aesthetically minded with a strong sense of storytelling and innovation.