What are the responsibilities and job description for the Retail Media Intern position at The Bluebird Group?
The Bluebird Group is a manufacturer’s representative and consulting firm serving as an invaluable partner to some of the most innovative brands and multinational retailers. Bluebird simplifies product management for brands and manufacturers by providing a broad range of services across multiple retailers. We provide our clients with strategic support, daily management, product page development, advertising, chargeback/dispute management, analytics/reporting, supply chain expertise, and more for Amazon, Walmart, Target, Costco, Best Buy, and other retailers.
Our Advertising Internship creates and implements on platform pay per click advertising campaigns on behalf of our clients to increase visibility of items and profitability through bid management and optimization.
We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business. To thrive in this role, we expect interns to be hungry, humble, and smart. Most of this role is cut out to learn and train with limited experience needed. We love to serve. We love to innovate. We love to work together.
Responsibilities Of This Role Include
Our Advertising Internship creates and implements on platform pay per click advertising campaigns on behalf of our clients to increase visibility of items and profitability through bid management and optimization.
We prioritize the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business. To thrive in this role, we expect interns to be hungry, humble, and smart. Most of this role is cut out to learn and train with limited experience needed. We love to serve. We love to innovate. We love to work together.
Responsibilities Of This Role Include
- Amazon & Walmart Ads: Daily bid management and optimization
- Creating & implementing ads
- A/B testing of copy and images
- Reporting and Tracking of ROAS
- Owner of ACOS & ROAS goals
- Support on platform promotions, Amazon media group & Walmart media group strategy and other retailer managed ad buys
- Pay per click advertising experience preferred
- Basic understanding of SEO
- Able to balance both creativity and analytics
- Proficient in Microsoft Office Suite | PowerPoint Deck creation
- Enjoy working with a team
- Excellent written & spoken communicator
- Detail and administration minded
- Strength to speak with candor
- Excited about an environment that changes quickly
- Entrepreneurial spirit – the desire to learn quickly and learn continually
- At ease with and able to quickly adapt to varying technology and software
- Capable of overseeing a lot of moving pieces
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