What are the responsibilities and job description for the Associate Director, Retail Media position at VML?
Who We Are :
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we are looking for :
VML Performance Marketing is seeking an Associate Media Director to oversee and deliver retail media campaigns for a large client. This role is responsible for ensuring that all activity on the account is aimed towards an objective based performance. It is crucial to understand business objectives and how that is translated into addressable audiences and activated within retail media networks including Amazon, Walmart, Target, Instacart, Kroger, and more. This role manages a team of retail media experts to ensure client goals are met and the account is in good health to grow.
What you'll do :
- Plan | Understand client goals and business objectives to translate into achievable Retail Media KPIs. Match a client's business objective with targetable and relevant audiences and advise what Retail Media Networks will be most effective to reach these Audiences and achieve sales goals.
- Communicate | Clearly articulate what success would look like for the team and continuously assure that the work is inline with a client's needs.
- Collaborate | Work closely with the Paid Media Strategists and Campaign Managers to deliver on client goals and objectives. Integrate with other service line within the agency (Content, Reporting and analytics, Account teams and project managers)
- Lead | Lead and manage individuals to deliver their best work and ensure client success.
- Client Management | Be confident in presenting work and potential solutions to a client.
Who you are :
What you'll need :
What we offer :
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
75,000-$180,000 USD
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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Salary : $75,000 - $180,000
