Brand Manager

Brand Manager

Location: On-site Madison, WI

Industry: Food manufacturing

The ideal candidate will have 5 years of marketing experience in the CPG industry, preferably with a strong background in data analytics, marketing program execution, and packaging innovation. Skilled in using Nielsen, IRI, or SPINS data, and can confidently manage cross-functional projects from concept to execution.

This person is both a big-picture thinker and detail-oriented executor, capable of managing budgets, leading seasonal campaigns, and driving growth initiatives across various channels—including digital, shopper marketing, and Amazon. Strong communication, project management, and decision-making skills are essential, as is the ability to thrive in a fast-paced, agile environment.

Responsibilities:

• Analyze consumer/consumption data to monitor health of business and identify insights to drive strategy and direction
• Demonstrate strong understanding of key P&L drivers for the portfolio, especially when evaluating new formats, channels, and packaging configurations
• Partner with Sales, Shopper & Customer Marketing to identify and execute strategic growth opportunities at retail
• Manage the business day-to-day, including budgets and serving as a point person for the communications team on execution of seasonal brand campaigns, and packaging and marketing collateral updates
• Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability, and market share
• Plan and oversee execution of promotional activities including shopper marketing, digital/social, PR, Amazon and more
• Analyze marketing programs and adjusts strategy and tactics to increase effectiveness and impact over time
• Partner with a cross-functional team, develop, test, and execute product and packaging innovation in line with brand strategies
• Assist in deployment of marketing plans and packaging updates; work with external agencies as well as cross-functional teams on creative development and logistics
• Steward both big picture strategy and executional details, including identifying areas for optimization
• Manage key marketing projects, including, but not limited to: Packaging- Work with procurement and co-manufacturing teams to develop new packaging formats and configurations for new channels/customers. Track & execute packaging changes for consistency across the line and manage processes according to packaging production timelines

Education/Experience:

• Bachelor's degree required, MBA highly preferred, ideally with a marketing emphasis
• 5 years brand management experience preferably in the CPG space
• Proficiency with data analytics, innovation, packaging development, and market research processes
• Experience working with SPINS, IRI or Nielsen data

Bonus Points:

• Strong ability to analyze and synthesize data to uncover insights
• Excellent strategic thinking & decision-making skills
• Very strong team player, ability to work with and influence cross-functional teams.
• Project management skills, including ability to manage against strategies, budgets, and timelines
• Great problem-solving skills & sense of job ownership
• Excellent written and verbal communication skills
• Ability to handle and prioritize multiple tasks
• Comfort operating in a fast paced, nimble and lean environment

Travel Requirements: 20% travel for trade shows, manufacturing facilities, training, customer meetings, and/or conferences