Director of Community Relations

JOB SUMMARY:

Responsible for maintaining maximum occupancy of the community by following the approved sales systems and, when fully occupied, developing a waiting list of future Residents. Maintain accurate records in database for easy access and reporting. Ensure that The Bristal’s reputation is well presented within the community.

DUTIES AND RESPONSIBILITIES:

• Greet all visitors in a warm, friendly manner.
• Answer inquiry calls in a professional manner with the objective to obtain the most information about the caller and to schedule a visit to the community. A benchmark of 60% of inquiry calls are expected to result in an appointment. Terminating a call without getting critical marketing information is an unacceptable call. Marketing calls may be recorded for quality review.
• Create and conduct a 1-2 hour monthly in-service for all staff that cover the front desk. Focusing on most recent issues/topics that will ensure proper handling of all incoming inquiries.
• Team with the Executive Director to create an effective resident referral program, which turns referrals to residents.
• Takes prospective Residents and/or families on a visit of the community. Appointments are expected to be pre-planned and well thought out. Non-personalized tours are unacceptable.
• Understand the REPS system and maintain active prospects database.
• Liaison between the Bristal and community referral sources.
• Follow the sales training system using the sheets found in sales training manual on public files.
• Regular follow up with prospective residents, making a minimum of 20 outgoing calls per day with the goal of scheduling an appointment to visit the community. Expected conversion ratio of this activity is 33-50% depending on the status of the leads called. 50% of the follow up calls made should result in a contact.
• Regular follow up with referral sources. Must allocate two one half days of outreach per week. Outreach will include doctors, elder law attorneys, hospitals, rehabs, and the like.
• Completion of all required move in paperwork and the collection of rent monies prior to resident move-in.
• Assist new resident to get acclimated into the community upon move in.
• Manage all marketing inventory as directed.
• Create and/or Host Marketing/Sales events.

Frequent and on-going networking with outside referral sources.

• Belong to and attend two local Community Associations (ie. SUN – Senior Umbrella Network) each month with the purpose to attain 2 new leads that visit the community within 3 weeks of the meeting. If the 2 new leads do not visit the community within 3 weeks, you are required to submit to the VP of Marketing an explanation of what contact was made and how you intend to proceed with the leads.
• Oversee accuracy of available apartment inventory.

Maintaining weekly traffic and census reports.

• Complete a weekly outreach report.
• Such reports are to be distributed to the Executive Director, Senior Vice
• Other duties as assigned by Executive Director.

QUALIFICATIONS:

• Bachelor’s Degree in Business or Marketing preferred.
• Must have the ability to “close” the deal.
• Professional image.
• Excellent telephone and communication skills.
• Ability to relate well to the senior population.
• Great organizational skills with the ability to concentrate on many tasks at once.
• Computer literate with knowledge of MS Office
• Must be a Notary Public or attain the Commission within 6 months of hire.
• Must be an independent worker.
• Patience with perseverance and follow-through capabilities.

WORKING CONDITIONS:

• Speaking on the phone 45%
• Standing 40%
• Walking 40%
• Speaking 100%
• Evenings as required to host events, schedule appointments, make follow-up calls

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement

Schedule:

• 8 hour shift
• Weekends as needed

Supplemental pay types:

• Bonus opportunities
• Commission pay

Experience:

• Marketing: 1 year (Preferred)
• Sales: 1 year (Preferred)

License/Certification:

• Driver's License (Preferred)

Ability to Relocate:

• Holtsville, NY 11742: Relocate before starting work (Required)

Work Location: In person

Salary : $60,000 - $65,000