Demo

Market Development Lead

The Campbell's Company
Tampa, FL Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 2/27/2025
Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, noosa, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How Will You Make History Here...

The Market Development Lead (MDL) is responsible for the growth and development of the market through collaboration and engagement with Independent Distributor Partners (IDPs) and retail outlets. The MDL is responsible for establishing and maintaining collaborative relationships with IDPs, select retail store management and key retailer decision makers.

What Will You Do...

IDP Engagement

  • Analyze and share market conditions with IDPs, including identifying opportunities for growth and conducting optional business meetings to support the growth of the respective businesses.
  • Synthesize and interpret data to distill retailer specific requirements, base business performance, and incremental opportunities to educate IDPs on the growth potential of income and equity associated with their routes.
  • Collaborate with IDPs regarding dispute resolution to minimize conflict with retailers.
  • Act as a key liaison between cross functional partners such as Customer Teams, Warehouse Operations, and IDPs to close gaps and ensure that service levels are met through product availability and customer strategies.
  • Conduct purposeful route consults as IDPs request.
  • Conduct physical inventories periodically.

Retail Development

  • Support the additional market call coverage needed to drive executional clarity on retailer specific promotional events on a local basis. This could include call coverage to store and district level retailer decision makers.
  • Forecast & analyze market conditions and develop gap plans across local market to unlock growth in partnership with IDPs.
  • Visit key accounts and stores to identify strengths and opportunities while building relationships with key local retailer decision makers.
  • Follow up with all service-related issues generated by retailers within 24 hours to ensure that the IDP and retailer have finalized a positive resolution.
  • Build rapport and trust with key store management personnel (multiple levels) during visits and through communication.

Job Complexity / Scope

  • Communicate in an effective, sophisticated, and nuanced manner to a diverse group of internal and external cross functional partners.
  • Leverage technology to make informed business decisions.
  • Excellent presentation skills (oral and written communication skills).
  • Demonstrate proficiency in key Microsoft platforms (including Excel) and general aptitude to use technology (e.g., Microsoft Suite of products, and sales-related software).
  • Partner with Business Development Manager, Zone Sales Manager, Market Sales Lead, retailers, warehouse teams and IDPs to proactively identify business constraints, opportunities, and needs.

What You Bring To The Table...

  • 3 years of related sales or Consumer Packaged Goods experience
  • Strong written and verbal communication
  • Ability to influence and persuade
  • Strong problem solving skills
  • Strong technical and analytical skills
  • Advanced Microsoft skills including Excel and PowerPoint
  • Demonstrated leadership skills

It would be great if you have...

  • B.A. Preferred

Working Conditions

  • Travel as needed, both local and overnight
  • Must be able to relocate as required

Travel Required

  • Must be able to travel within district, to company meetings, company training and other regions as business needs demand.

Physical Demands

While performing the duties of this job, the employee frequently is required to stand, walk and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 35 pounds and occasionally lift and/or move up to 50 pounds. The employee is required to drive to stores, warehouses and hubs within the market on a consistent basis.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Compensation And Benefits

The target base salary range for this full-time, salaried position is between

$57,400-$82,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Salary : $57,400 - $82,600

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