Demo

Chief Marketing Officer (CMO)

the Chef Agency
Charlotte, NC Full Time
POSTED ON 1/31/2025
AVAILABLE BEFORE 5/1/2025

Job Summary

We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead our marketing efforts and drive the strategic direction of our brand within the restaurant / hospitality industry, with preferred experience in the QSR sector. The ideal candidate will possess a deep understanding of restaurant market trends and consumer behavior, with a proven track record in developing and executing successful marketing strategies across various channels. This role requires a visionary leader who can inspire teams, foster innovation, and enhance our market presence.

Responsibilities

  • Develop and implement comprehensive marketing strategies that align with the company’s business goals.
  • Oversee all aspects of marketing including digital marketing, content marketing, SEO, e-commerce, email marketing, social media marketing, and print advertising.
  • Lead the marketing team in executing campaigns that drive brand awareness, customer engagement, and revenue growth.
  • Analyze market trends and consumer insights to identify opportunities for growth and improvement.
  • Manage the marketing budget effectively to maximize ROI on campaigns.
  • Collaborate with cross-functional teams including sales, product development, and customer service to ensure cohesive messaging and branding.
  • Utilize marketing automation tools to streamline processes and enhance campaign effectiveness.
  • Monitor performance metrics to assess the effectiveness of marketing initiatives and adjust strategies as necessary.

Skills

  • Strong expertise in digital marketing strategies including SEO, content marketing, e-commerce, email marketing, social media marketing, and print advertising.
  • Proficiency in utilizing Google analytics tools for data-driven decision-making.
  • Experience with marketing automation platforms to optimize campaign management.
  • Exceptional leadership skills with the ability to inspire and motivate a diverse team.
  • Excellent communication skills both written and verbal for effective collaboration across departments.
  • Strong analytical skills to evaluate campaign performance and market trends.
  • Creative thinking with a focus on innovative solutions to drive brand engagement.
  • Job Type : Full-time

    Pay : $110,000.00 - $130,000.00 per year

    Benefits :

  • Dental insurance
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Relocation assistance
  • Schedule :

  • 8 hour shift
  • Monday to Friday
  • Weekends as needed
  • Ability to Commute :

  • Charlotte, NC 28202 (Required)
  • Ability to Relocate :

  • Charlotte, NC 28202 : Relocate with an employer provided relocation package (Required)
  • Work Location : In person

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    Salary : $110,000 - $130,000

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