What are the responsibilities and job description for the Messaging Specialist - BYU-Pathway Worldwide (Full-Time, Temporary) position at The Church of Jesus Christ of Latter-day Saints?
Job Description
BYU-Pathway Worldwide improves the lives of its students through access to spiritually based, online affordable higher education. Its mission is to develop disciples of Jesus Christ who are leaders in their homes, the Church, and in their communities.
We are seeking a talented and driven full-time temporary (FTT) Messaging Specialist to join BYU-Pathway Worldwide’s communications team. This role is crucial in effectively communicating BYU-Pathway’s mission, strategy, and educational offerings to nearly 75,000 students in 180 countries, as well as to service missionaries, employees, and partners.
In this role, you will be responsible for creating, executing, and optimizing messaging campaigns, segmenting audience lists, maintaining a messaging calendar, and tracking and analyzing campaign performance metrics. If you are passionate about digital marketing and excel at crafting engaging email content, we would love to hear from you!
Important: This position requires a minimum of two years of relevant work experience. A bachelor's degree in communications, digital marketing, business, or another relevant field is required. The standard work schedule is Monday through Friday, 8:00 AM – 5:00 PM. When working with the international teams, an adjustment in core business hours is required. Some weekend work may be needed during times of high volume or deadlines that need to be met. Some travel may be required.
By applying for this position, you confirm that you are legally authorized to work in the United States without sponsorship, willing to reside and work full-time in Utah, and able to commute to the BYU-Pathway Worldwide headquarters in Salt Lake City 1–3 days per week.
Responsibilities
Create and distribute messaging to key constituents:
QUALIFICATIONS
Church employees find joy and satisfaction in using their unique talents and abilities to further the Lord’s work. From the IT professional who develops an app that sends the gospel message worldwide, to the facilities manager who maintains our buildings— giving Church members places to worship, teach, learn, and receive sacred ordinances—our employees seek innovative ways to share the gospel of Jesus Christ with the world. They are literally working in His kingdom.
Only members of the Church who are worthy of a temple recommend qualify for employment. Apart from this, the Church is an equal opportunity employer and does not discriminate in its employment decisions on any basis that would violate U.S. or local law.
Qualified applicants will be considered for employment without regard to race, national origin, color, gender, pregnancy, marital status, age, disability, genetic information, veteran status, or other legally protected categories that apply to the Church. The Church will make reasonable accommodations for qualified individuals with known disabilities.
BYU-Pathway Worldwide improves the lives of its students through access to spiritually based, online affordable higher education. Its mission is to develop disciples of Jesus Christ who are leaders in their homes, the Church, and in their communities.
We are seeking a talented and driven full-time temporary (FTT) Messaging Specialist to join BYU-Pathway Worldwide’s communications team. This role is crucial in effectively communicating BYU-Pathway’s mission, strategy, and educational offerings to nearly 75,000 students in 180 countries, as well as to service missionaries, employees, and partners.
In this role, you will be responsible for creating, executing, and optimizing messaging campaigns, segmenting audience lists, maintaining a messaging calendar, and tracking and analyzing campaign performance metrics. If you are passionate about digital marketing and excel at crafting engaging email content, we would love to hear from you!
Important: This position requires a minimum of two years of relevant work experience. A bachelor's degree in communications, digital marketing, business, or another relevant field is required. The standard work schedule is Monday through Friday, 8:00 AM – 5:00 PM. When working with the international teams, an adjustment in core business hours is required. Some weekend work may be needed during times of high volume or deadlines that need to be met. Some travel may be required.
By applying for this position, you confirm that you are legally authorized to work in the United States without sponsorship, willing to reside and work full-time in Utah, and able to commute to the BYU-Pathway Worldwide headquarters in Salt Lake City 1–3 days per week.
Responsibilities
Create and distribute messaging to key constituents:
- Write, build, and send messaging campaigns to promote educational programs, courses, events, and more to EnglishConnect 3 learners, BYU-Pathway students, service missionaries, employees, and partners.
- Use Microsoft Dynamics 365 for Marketing to plan and distribute messaging campaigns via email, text messaging, and WhatsApp.
- Segment lists in Anthology Reach and Excel based on audience demographics, behavior, and interests.
- Develop and maintain campaigns triggered by student actions and statuses.
- Craft compelling email content, including subject lines, copy, and calls to action, to drive student engagement and academic progress.
- Collaborate with other BYU-Pathway teams and clients to support their messaging needs.
- Assist in maintaining an editorial calendar to track dates and content for recurring messages.
- Track open rates, click-through rates, and other messaging analytics.
- Interpret data to make data-driven decisions.
- Conduct A/B testing, surveys, and focus groups to evaluate the effectiveness of messaging campaigns.
- Test modifications and assess the impact of changes.
- Share insights and recommendations with the messaging team and clients.
QUALIFICATIONS
- Bachelor's degree in communications, digital marketing, business, or another related field.
- Email Marketing Expertise: Strong experience in email marketing, with the ability to create engaging and effective messaging campaigns for a global audience.
- Communication & Copywriting: Superior written and verbal communication skills, including excellent copywriting and editing abilities with a keen eye for detail.
- Analytical Thinking & Problem-Solving: Strong ability to analyze communication needs, draw insights about the target audience, and create effective messaging strategies.
- Organizational & Project Management: Strong organizational skills, attention to detail, and the ability to manage multiple projects effectively.
- Technical Proficiency: Tech-savvy with experience learning and using complex systems; proficiency in HTML/CSS for email template design (preferred).
- Collaboration & Work Ethic: Proactive, self-motivated, and able to collaborate effectively with a team and clients.
- Software Proficiency: Experience with:
- Microsoft Dynamics 365 (Marketing/Customer Insights) or other email and text messaging tools
- Microsoft Office Suite (especially Excel)
- Google Docs
Church employees find joy and satisfaction in using their unique talents and abilities to further the Lord’s work. From the IT professional who develops an app that sends the gospel message worldwide, to the facilities manager who maintains our buildings— giving Church members places to worship, teach, learn, and receive sacred ordinances—our employees seek innovative ways to share the gospel of Jesus Christ with the world. They are literally working in His kingdom.
Only members of the Church who are worthy of a temple recommend qualify for employment. Apart from this, the Church is an equal opportunity employer and does not discriminate in its employment decisions on any basis that would violate U.S. or local law.
Qualified applicants will be considered for employment without regard to race, national origin, color, gender, pregnancy, marital status, age, disability, genetic information, veteran status, or other legally protected categories that apply to the Church. The Church will make reasonable accommodations for qualified individuals with known disabilities.
