What are the responsibilities and job description for the Social Media Specialist 2 position at The Church of Jesus Christ of Latter-day Saints?
The purpose of this position is to spread the message of the restored Church of Jesus Christ to the world through creating and publishing engaging messages on social media channels. We always seek new, improved, and more innovative ways to bring the world unto Christ.
The social media specialist has a deep understanding of how to utilize social media as an effective communication tool, create consistent and meaningful content on all social media platforms, analyze key metrics to make strategic content plan recommendations, and engage in relevant conversations online on behalf of the channel while maintaining a safe space for the audience.
The social media specialist will report to the team manager and also work in collaboration with other members of the creative/production teams, project managers, producers, product managers, and vendors to create impactful content and meaningful messaging. Depending on the account assigned, could work directly with General Authorities.
This position is responsible for creating and publishing social media content within approved processes, templates, formats, etc. and the day-to-day channel maintenance of the assigned social media channels. This also includes coordinating approvals, community management/moderation, and ad management.
Responsibilities include:
- Execute the social media strategies through coordinating content development, writing and scheduling posts, and ensuring content is engaging and resonates with the targeted audiences.
- Design social media content to convey the intended meaning to international audiences.
- Communicate marketing strategies and metrics to clients.
- Maintain detailed publishing calendar for social media content and campaigns to effectively execute, monitor, and adjust the social plans as needed.
- Manage the approval process to ensure each post is approved through COR/IP/VIO, product manager, and other key stakeholders.
- Also works to ensure the content is consistent with social/production standards, policies, and intellectual property terms prior to publication.
- Coordinate projects with other department teams such as film/editing, design and translation.
- Provides quality customer service by responding to comments and answering questions in a timely manner, moderating inappropriate comments, and helping resolve escalated issues as they arrive.
- Manage social media ad campaigns by creating the ad posts, refining the targeted audience, and managing the ad spend
Additional responsibilities may include:
- Equipment stewardship
- Administrative team leadership duties, as assigned by manager
- Mentor and oversee the day-to-day efforts of interns or missionaries as they help with social media.
- Other duties, as assigned.
Non-responsibilities – Does not have financial oversight or ownership of projects
- Bachelor's Degree plus three years of professional social media or related experience, or equivalent combination of education and experience.
- Advanced knowledge of effectively utilizing Facebook, Instagram, Twitter, LinkedIn, YouTube, and other social media channels as a communication and band awareness tool.
- Advanced understanding of industry best practices in social media and content development.
- Experience with confidential information collection and management.
- Advanced oral and written communication skills, including versatile creative writing to maintain specific brand voice and tone.
- Ability to work collaboratively and independently while effectively managing multiple projects, assignments and/or responsibilities.
- Strong interpersonal skills.
- Strong organizational skills, detail oriented, and able to meet aggressive deadlines with high-quality output.
- Ability to learn and adapt to new platforms, processes, and skills quickly.
- Stay up to date with the latest social media best practices and technologies.
- Strong ability to manage and build client relationships.
- Demonstrates effective problem-solving skills, effectively resolves issues as they occur, and help resolves escalated issues.
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