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Director Commercial Operations Gulf Region

The Coca-Cola Company
Atlanta, GA Full Time
POSTED ON 4/20/2025
AVAILABLE BEFORE 5/14/2025

BODYARMOR is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals.

BODYARMOR is looking for a Commercial Operations Director to join our team.

This role leads BODYARMOR's Commercial Operations team focused on providing strategy, tactics, and support for BODYARMOR's executional organization calling on customers and bottlers. The role works cross-functionally with internal departments, brand & field marketing, business insights, operations, finance, customer, and bottler sales teams. The Commercial Operations Director is responsible for facilitating commercial communication and alignment with all levels of bottler commercial leadership, as well as maintain strong connection with Coca-Cola North America commercial leadership teams.

RESPONSIBILITIES :

Partner with BASN Division GM to evolve Sports Hydration strategy to achieve market share leadership and accomplish stronger bottler partnerships over time.

Build trust and value with senior bottler management team to increase effectiveness of BASN efforts

Collaborate with Sr. Director of Field Sales to create tools and tactics for merchandising strategy to maximize availability, brand platform growth and impactful retail execution

Interlace FSOP channel plans against commercial programming to ensure bottler integration for national programs and bottler led key accounts

Maximize market presence and SOVI for BASN's strategic channel priorities in both Retail and FSOP

Manage alignment & coordination with BASN commercial teams on commercial strategy across the sports hydration portfolio, and coordinate the creation of all ops plans (customer facing and bottler facing ops plans)

Lead the integration & synchronization of the BASN commercial plans with the NAOU commercial teams including Operating Plans, Merchandising Standards, LOS / Merchandising Solutions, Innovation (product launches), Trimester Commercial Schedule and PicOS alignment

Integrate key sales and cross functional routines to drive execution and delivery of all customer, bottler and company objectives (BASN Triangle Offense)

Create bottler awareness and ownership of National Account execution and facilitate day one execution

Construct and implement plans to fill customer voids in core sku distribution to achieve market readiness

Provide strategic bottler & customer team support and drive alignment on all promotional activity, marketing and innovation plans including strategy, tactics, and execution requirements

Supervise the internal trimester ops deck / pillar program planning process working cross-functionally with brand marketing, communications, creative, shopper marketing, business intelligence, partnerships, legal and senior leadership

Oversee the end of month trade spend reconciliation process working cross functionally with field sales, finance and business planning

Responsible for the management of the Commercial Operations Budget

REQUIREMENTS :

Minimum of bachelor's degree

Minimum 7-10 years of experience in a relevant role

CPG and / or DSD / RTM preferred

Previous experience dealing with Bottler partners, navigate crisis, turnaround challenging performance, beating competition, and developing business capabilities

Strong analytical and negotiation skills

Reliable, hard-working & proactive team player with can-do attitude

Strategic and creative thinker who can work independently

People manager with excellent leadership capability, able to work in a networked environment, highly efficient communicator, and influencer at all levels

Experience developing channel & retail tactics, digital, marketing programs and segmented commercial plans

Position requires substantial travel by car and plane, including both local and neighboring geographic territories.

Must be located in the bottler geography, preferably in either Atlanta or Birmingham.

Position requires in-person attendance at bi-annual company meetings and frequent Division meetings around the U.S.

Must hold and maintain a valid driver's license and be able to drive long distances

Motor Vehicle Records must satisfy Company standards per Driving Policy

Skills :

Media Planning; Leadership; Promotional Strategies; Price Management; Key Performance Indicators (KPI); Marketing Campaigns; Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Brand Management; Search Engine Marketing (SEM); Finance Strategy; Financial Forecasting

Pay Range : $141,000 - $165,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage : 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Salary : $141,000 - $165,200

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