Director, Creative Excellence

This is a People Leader Role

Our vision is loved brands, done sustainably, for a better shared future. The Coca-Cola Company operates as a global network across over 200 countries, using scale and local knowledge to succeed. A key part of this network is Enterprise Services, offering globally scaled services. Coca-Cola Creative Studios, an ambitious in-house agency at our global headquarters in Atlanta, GA is part of Visual Content Management Services and delivers strategic creative, digital, and video content for the global Marketing and PACS (Public Affairs, Communications, Sustainability & Strategic Partnerships) group. As Director, Creative Excellence you will lead creative strategy and execution on communications with a focus on high quality, integrated communication campaigns that scale. This role requires an innovative leader with a strong track record in driving communication innovation, fostering creative talent, and delivering impactful communication campaigns. The ideal candidate will possess a mix of strategic thinking and hands-on creative skills, paired with a keen ability to leverage data-driven insights and cutting-edge technology to deliver on the high demands of agency life.

What You’ll Do For Us

Team Leadership

• Provide inspirational leadership by mentoring and developing a team of creative professionals, fostering a culture of innovation and collaboration.
• Drive creative team leadership and upskill creative talent to ensure continued growth and development within the team, leveraging technology to improve our services.
  
  

Purpose led Stakeholder Management

• Partner with Senior Director, Creative Studios to inform capability roadmaps and vendor rosters, ensuring we remain at the forefront of creative execution.
• Partner with agency leadership to implement a rapid test and learn environment, quickly iterating and optimizing creative concepts using technology to improve creative execution and performance.
• Create an environment that encourages, captures, and incorporates feedback to refine and improve creative executions.
• Partner with the Senior Director, Communications Operations to foster a community of practice with the PACS community to capture feedback and increase adoption of work globally.
• Partner with Director, Agency Operations to ensure effective use of agency resources and capacity, ensuring projects are delivered on time and on budget.
• Partner with Senior Manager, Client Service to enable client experiences that exceed expectations.
  
  

Creative Excellence

• Drive creative quality and excellence by leading the development and execution of high-impact creative strategies that align with the company’s communication vision and business objectives.
• Utilize strategic vision to guide the creative direction and ensure cohesive and impactful campaign integration across all channels.
• Develop a structure for elevated creative standards, ensuring adherence to brand and communication guidelines across all creative outputs.
• Employ data-driven storytelling to create compelling narratives that resonate with target audiences and drive corporate reputation.
• Design creative executions based on clear messaging hierarchies that effectively communicate the company’s values, while providing guidelines for scalability and local adaptation.
• Implement modular design approaches to enable scalability and adaptability of creative assets across various platforms.
• Leverage technology, including AI, to enhance creative adaptations, scale work efficiently, and increase overall agency capacity for high-quality deliverables.
• Generate and apply actionable insights from market trends and consumer data to refine creative strategies and optimize campaign performance working with MPS services.
• Codify best practices that can be easily scaled through technology to ensure consistent messaging and high-quality creative standards cross the PACS community.
• Stay informed about industry trends, competitive landscape, and emerging client needs to provide proactive solutions.
  
  

Qualification & Requirements

• Bachelor's degree in Design, Fine Arts, Communications, Marketing, or a related field preferred.
• 8-10 years of experience in Creative lead role with experience in communications, public affairs, or sustainability initiatives preferred.
• Prior agency experience is required.
• Proven track record of leading successful creative teams, managing senior stakeholders and collaborating with technology teams to deliver client expectations.
• Strong understanding of brand development, communication strategies, and client engagement.
• Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and concisely.
• Demonstrated ability to lead and influence in a matrixed organization with commitment to client satisfaction and proven ability to gain client trust.
• Exceptional interpersonal skills with the ability to build and maintain effective working relationships working with senior stakeholders.
• Solid project management skills with a track record of delivering project milestones on time.
• Well organized with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
• Strong leadership, mentorship, and team-building skills.
• Ability to think strategically and execute creatively, with a keen eye for detail.
• Proficiency in relevant creative software and technologies.
  
  

What We Can Do For You

• Global Communication at Scale: Lead and influence communication initiatives that reach audiences worldwide, leveraging our vast global network and resources.
• Expansive & Diverse Projects: Work on a wide range of communications projects that engage various stakeholders across the business with exposure to unique creative opportunities.
• Ability to Shape and Define AI-Assisted Creative: Utilize state-of-the-art tools and technologies to innovate, shape, and experiment with creative ideas, driving impactful communication campaigns using industry leading AI.
• Collaborative Environment: Engage with a talented and diverse team that encourages innovation and values creative input, providing a stimulating environment for professional growth.
  
  

Pay Range:$160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.