Director, FSOP Digital Partnerships

We are on a mission to transform how we capture value today (present-forward adoption of capabilities and disciplines across the OU) while simultaneously creating new long-term value for the system (future-back development of enablers that will preserve and / or accelerate momentum) - resulting in clear market leadership and sustainable growth. This position will play a key role in our newly created Foodservice Digital Organization, leading key strategic partnerships, initiatives and capabilities helping to propel our organization along the digital evolution further and faster. This role will lead strategic foodservice aggregator partnerships and play a key role adding value to our customer teams and partners.

What You'll Do For Us

• Develop strategic partnerships with leading 3rd party intermediaries (restaurant & retail) to drive traffic, trial and awareness that results in value created for Coca-Cola customers and brands.
• Negotiate and lead joint business planning processes to align on a multi-year strategic roadmap with our third-party partners, including national and local activations as well as innovative opportunities to drive growth.
• Partner with cross-functional teams (i.e. brand, IMX (integrated marketing experience), customer teams, bottlers etc.) to deliver integrated value programs and activate with external media agencies and vendor companies.
• Assess results of programs, provide post-program reviews and incorporate learnings into future work.
• Understand program and product impact across the full path-to-purchase considering shopper / consumer / bottler in the planning process.
• Engage and evaluate emerging partnership opportunities to uncover new growth and value creation opportunities.
• Exceptional communication skills that can influence the integrated marketing plan and collaborative relationship to achieve the best possible outcomes.
• Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
• Knowledge of external partner landscape (agencies, content companies, suppliers of products / experiences etc.) to identify optimal execution and deals where appropriate.
• Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
• Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remain on budget.

Qualifications & Requirements

What We Can Do For You

Skills

Financial Acumen; Marketing Analytics; Marketing Campaigns; Paid Search Marketing; Collaborative Leadership; Marketing Strategies; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Communication; Decision Making; Digital Marketing; Negotiation; Agency Management; Connections Planning; Cross-Functional TeamworkPDN-9dec8f22-e728-4e1f-b781-76f0d721bf84