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Senior Director, National Sales RBI

The Coca-Cola Company
Atlanta, GA Full Time
POSTED ON 2/8/2025
AVAILABLE BEFORE 5/8/2025

The Sr. Director, National Sales is a key leadership role within the RBI Account team. It leads sales and execution across all 4 brands in the US (BK, Popeyes and Tim Hortons and Firehouse Subs) in partnership with our marketing and operations teams.

What You'll Do for Us :

Lead, develop and conduct stewardships with RBI headquarters senior leaders and Franchisees

Manage P&L implications of total RBI strategies.

Coach, develop and inspire the team of Sales Directors to thrive in a best-in-class work environment

Plan and strategize to enhance customer relationships

Ensure high-quality customer service and issue resolution

Assess customer needs and create appropriate solutions

Develop medium to long-term strategic initiatives to protect and grow our business

Conduct a situation assessment of FCB and providing a recommendation for our FCB strategy going forward.

Work closely with our Marketing team in building the annual business plan,

Identify new areas and categories of growth.

Work closely with our Operations team in deploying new equipment and closely manage

Lead the account equipment strategy (Freestyle, IDC Pro, etc) and retaining freestyle

Lead the execution of all product categories such as Coffee, Tea, FCB new flavors and introductions, FUB new products.

Qualification & Requirements

Education Requirements : Bachelor's degree

Functional Skills and Related Work Experience :

10 years of diverse experiences leading customer relationship and account teams.

Demonstrated communication skills.

Demonstrated influencing / collaborating for value

Track record of innovative thinking, as well as general management mindset with strategic thinking taking a holistic view of the business

Experience managing customer relationships at senior levels

Ability to and experience navigating KO system

Building comprehensive ABP (Annual Business Plans)

Marketing and operations experience

Some Freestyle experience.

Results driven self starter, excelling performance

Strong negotiations skills and ability to influence internally and externally

Shopper knowledge

Skillful managing data, transforming insights into action and making things happen

Proven listening skills and humility

Ability to relate within all organization levels

Location - Atlanta or Miami

Travel - Approximately 25-50%

What We Can Do For You

Work with Iconic & Innovative Brands : Engage with over 250 products including globally recognized brands such as Coca-Cola, Simply, Fairlife, and Topo Chico.

Connect with Expansive & Diverse Customers : Interact with a vast customer base ranging from retail & grocery outlets to entertainment venues, ensuring each day is filled with new challenges and opportunities.

Career Growth & Development : Engage in opportunities that will shape your career trajectory, complemented by robust training and professional development programs.

Skills :

Leadership; Merchandising; Business Planning; Influencing; Strategic Thinking; Communication; Customer Relationships; Annual Business Planning; Strategic Initiative; Teamwork; Innovative Thinking; Negotiation; Food Service Operations

Pay Range : $193,000 - $222,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and / or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage : 50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Salary : $193,000 - $222,000

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