Performance Marketing Manager

Position: Performance Marketing Manager

Location: Los Angeles, CA, USA

Our Blend

The Coffee Bean & Tea Leaf is one of the world’s largest independent and privately-owned specialty coffee and tea retailers. In 1963 we opened our very first store, and today we have over 1100 cafes in 21 countries, as well as our new Global Headquarters in Singapore.

The Coffee Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and tea brand. We are united by our passion for connecting people through the daily rituals of coffee and tea—viewing every cup as an opportunity to impact someone’s day.

Our Brew Crew is a diverse team of hard-working optimists with a passion for learning about our craft, the people we serve, and the world around us. We offer the tools, the environment, and the support for you to make your unique contribution and grow as a person.

Passion is contagious, and we’ve got a serious case of it.  If you are just as passionate as we are, come join our Brew Crew!

Brew Crew Opportunity

Our Americas Brew Crew is seeking a Performance Marketing Manager to develop an integrated communications campaign for marketing windows, working closely with Director of Calendar Management & Product Innovation as well as Senior Loyalty Marketing Manager. You will create, execute, and manage non-loyalty digital campaigns including but not limited to paid digital media, organic social media and PR.  You will be responsible for leading agency partners including social media agency, media buying agency, and PR agency as well as analyzing data to pull insights and inform decisions across all acquisition and retention channels for revenue growth. This role will report to the Head of Marketing.

Key Responsibilities

In this role, you will:

• Lead communications planning and execution for marketing windows to ensure brand consistency across all consumer facing communications channels. 
• Own marketing communications calendar   including developing it as well as leading bi-weekly marketing calendar communications meetings.
• Lead paid media acquisition and retention campaigns across various channels including organic social, paid media and PR to drive revenue and increase ROI by working closely with external agencies, marketing team and CBTL and JFC global teams.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with CBTL Americas and Global marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA)   across all channels

Your Ingredients

• 5 years of previous work experience in marketing roles managing strategy and execution on consumer-facing communications channels
• In-platform execution experience setting up campaigns in Meta and Google platforms
• Deep understanding of data and able to objectively identify insights for sharing with stakeholders
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
• Skilled in Marketing Communications, Digital Marketing, SEM & SEO, Paid Digital Media Management, Competitive Analysis, Display Advertising, and Marketing Automation
• Outstanding presentation skills
• Excellent written and verbal communication skills
• Strong project management skills
• Critical thinker and creative
• Bachelor’s degree in Marketing or relevant field.
• Restaurant/retail experience preferred but not required

Performance & Rewards

At The Coffee Bean & Tea Leaf, we embrace a high-performance culture that rewards and encourages our values of teamwork, ownership, and respect for one another.

Perks:

• Benefits: Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-Term Disability, Critical Illness, Hospital Indemnity, EAP programs including Legal, ID Theft, and more
• Discounts on our Coffee and Tea
• Gym Discounts
• Mobile phone plan benefits
• Pay Range: $80,000-$100,000 annually with 10% bonus opportunity
• Observed Holidays
• Vacation Pay
• Sick Pay

This is a hybrid position: Monday-Wednesday in our Los Angeles office and Thursday and Friday remote.

‘FROTH’ VALUES

We believe in the fundamental truths that guide us through our daily lives: 

• FRIENDLINESS - We go above and beyond in everything we do. Friendliness and customer-centricity are embedded in our culture.
• RESPECT - We are inclusive and honor each other’s values, opinions and diversity.
• OWNERSHIP - We take ownership and accountability for our individual, team and business results, every day.
• TEAMWORK - As a team, we collaborate, innovate, and leverage our diverse strengths to grow the business.
• HONESTY - We live up to the highest levels of integrity by being truthful and transparent with each other, the business, and ourselves.

At The Coffee Bean & Tea Leaf, we are a global company committed to representing the neighborhoods we serve. We welcome all to apply to our Brew Crew and we value the impact of diversity on our culture and in our work.

International Coffee & Tea, LLC dba The Coffee Bean & Tea Leaf® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing, and promoting the most qualified employees without regard to their race, sex, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, genetics, or any other status protected by state or federal law. The Coffee Bean &Tea Leaf® expressly prohibits any form of employee harassment or discrimination on the basis of any such protected status.

The Coffee Bean & Tea Leaf® provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, sex, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. This policy was intended to comply, and The Coffee Bean & Tea Leaf® so complies, with applicable state and local laws governing non-discrimination in employment in every location in which the Company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.