Marketing Communications Specialist

JOB DESCRIPTION

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JOB TITLE : Marketing Communications Specialist

EMPLOYER : Conn Kavanaugh Rosenthal, Peisch & Ford, LLP

REPORTS TO : Director of Marketing

SUMMARY : Supports and / or leads the development and execution of marketing programs and events, client and internal communications initiatives, and production of marketing materials.

DUTIES AND RESPONSIBILITIES :

• Develops clear understanding of event and / or program strategy and supports the development of detailed execution plan; coordinates with marketing director and vendors to execute plan within time and budget constraints.
• Assists marketing director to develop client and internal communications strategy, associated plan, and key messages.
• Interfaces with outside vendors to execute communications plans.
• Measures, records, and presents results of each initiative to marketing director; recommends changes to improve effectiveness.
• Oversees production of marketing materials; monitors for accuracy, quality and firm identity guidelines.
• Monitors inventory levels and replenishes as needed to support marketing communications and sales initiatives.
• Regularly reviews company website content; ensures web content is on-strategy, consistent with firm identity guidelines, and updates.
• Interfaces with webmaster to ensure web site content is regularly updated.
• Manages firm sponsorships and events, including invitations, follow-up, provides names to sponsoring organization, initiates and gathers materials to fulfill sponsorship benefits.
• Conceives, schedules, writes and proofs social media posts, manages the process, checks what runs and shares links within the firm.
• Reviews and enters invoices into spreadsheet, checks expenses versus budget.
• Posts ongoing updates and news announcements on company intranet.

QUALIFICATIONS :

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