What are the responsibilities and job description for the Marketing Manager Job at The Culinary Institute of America in Town of Hyde Park position at The Culinary Institute of America?
The anticipated hiring range for this position is $60,000 to $70,000 per year. Hiring offers will be determined based on the final candidate’s qualifications and experience. The recruiter can share more information about what the anticipated hiring salary would be based upon your specific qualifications during the selection process.
The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees, dental insurance, vision insurance, life insurance, short and long term disability insurance, retirement savings plan with high employer contributions, a generous paid time off program, and more!
As the benefits package at the CIA results in a significant value above the base hiring salary for this position, we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA.
POSITION SUMMARY
The Marketing Manager is responsible for growing graduate, certificate, and online enrollment for the Culinary Institute of America (CIA). This individual will work toward establishing the CIA, already the world’s premier culinary college, as the dominant college for post-graduate food education. The Marketing Manager is responsible for increasing the inquiry pool, driving submitted applications, and growing enrollment for the college’s Master’s programs in Food Business, Wine and Beverage Management, Sustainability, and for Accelerated Culinary Arts Certificate Program, the Bachelor’s in Food Leadership program, and any future post-graduate programs.
ESSENTIAL RESPONSIBILITIES
- Leverages analytics to optimize campaign performance and maximize spend for enrollment results, using data and reporting to drive strategy and improve results.
- Manages external marketing opportunities to meet and exceed inquiry / application goals.
- Develops and writes additional stories, blogs, bios, and other material as necessary to support prospective students researching the program.
- Researches and recommends new advertising opportunities to improve the visibility and drive demand for the CIA’s graduate programs.
- Partners closely with Digital and Online Media team to further the college’s graduate enrollment goals.
- Communicates CIA professional / industry expertise stories to admissions audiences. This includes information about partnerships, industry leadership, and alumni relationships.
- Coordinates with industry marketing team to promote graduate programs to CIA professional audiences – alumni, conference attendees, etc.
- Coordinates with education and admissions personnel to ensure that inquiry and applicant pool growth align with quality and admissibility targets set by education.
- Manages and executes communications to nurture candidates along the admissions funnel—from inquiry to application to admittance to enrollment.
- Collaborates with Creative and Marketing teams as necessary to optimize content and improve response and conversion.
- Analyzes available data, including but not limited to, cost per inquiry, cost per application, and cost per enrollment.
- Utilizes Customer Relationship Management System (CRM) (Ellucian Recruit) tools as appropriate to complete assigned tasks.
- Any and all other job duties as assigned.
REQUIRED QUALIFICATIONS
Education :
Experience :
PREFERRED QUALIFICATIONS
REQUIRED SKILLS
WORKING CONDITIONS
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Salary : $60,000 - $70,000
