OPPORTUNITY SUMMARY
The Industry Marketing and PR student lead will oversee the Earn and Learn coordinators and assist the team in dividing workloads and helping prioritize. In addition, this person will lead concepting and drafting of our monthly news columns, working with their mentor and branch campus administrators to identify relevant faculty members for each, as well as interviewing the faculty members for the columns. They will also interface with the food and features editors to deliver the completed columns, along with recipes and photos.
This person will also oversee the other students and review draft media highlights reports, monthly alumni in the news columns and draft conference communications prior to them being shared with the mentors. The person in this position will gain an understanding of working with media outlets, and will also gain valuable managerial / supervisory experience. The individual will also assist in developing conference marketing and public relations plans and learn how to merchandise results. They will also continue to develop basic public relations skills that can translate to all areas of their future career, from presentation skills to writing feature copy to working with journalists.
SHIFTS :
- Between Monday to Friday : 8 : 30AM to 5 : 00PM
ACTIVITIES AND RESPONSIBILITIES
Brainstorm, draft and edit monthly newspaper columns.Supervise / mentor other earn and learn students and help prioritize their workloads to meet deadlines, including recurring reports, like weekly media monitoring highlights and alumni in the newsContinue to deepen their understanding of our industry leadership business units and how they connect back to the collegeDevelop proficiency in creating and executing marketing and PR plansAcquire basic public relations skills that can translate to all areas of your future career, from presentation to writing feature copy to working with journalistsBroaden industry knowledge and learn how to merchandise public relations resultsTake a first stab at editing draft conference e-mails and reports before they go to mentorAssist in developing conference marketing plansCreate blog posts and content to drive engagement LinkedIn, our industry-facing social media channelCollaborate with team members in brainstorming news story angles and drafting pitchesGain familiarity with various industry publications and journalists and what they coverLearn how to develop key messages and talking points for interviews and participate in media trainingRecommend ways to drive greater student engagement and participation in the college's industry leadership programsAny and all other duties as assignedPREREQUISITES
Prior experience as an extern and / or earn and learn student with the Industry Marketing and PR teamSuccessful completion of College Writing and Professionalism and Life SkillsStrong computer experience in MS Office suite products, i.e. Word, Excel, PowerPointStrong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneouslyPREFERRED PRIOR EXPERIENCES
Strong writing skillsInterest in sustainability and food systems change, food journalism, and public relationsExceptional organizational skillsStrong administrative abilitiesWork requires continual attention to detail in composing, typing and proofing materials, establishing priorities and meeting deadlinesSKILL DEVELOPMENT AND LEARNING OUTCOMES OF ASSIGNMENT
Ability to maintain professionalism and adhering to standards of operational excellence, safety, efficiency and educational goals set by the CIA.Strong communication skills to effectively interact with guests, students, and faculty / staff.Strong teamwork and interpersonal skills; ability to be adaptable, dependable and handle multiple priorities simultaneously.Strong analytical, problem-solving and conceptual skills.Successful applicant must be able to perform all related functions of the assignment which may include working nights and weekends, ability to bend reach and stand for long periods of time, lifting and carrying of items up to fifty (50) pounds, and the ability to withstand high ambient temperatures.
