What are the responsibilities and job description for the Web Analyst Web Analytics position at The Custom Group of Companies?
Web Analyst Web Analytics 25-00286
New York NY - position is remote- candidates must live in the the tri state area (NY, NJ, CT)
45.00-50.00 per hour w2
6-12 month contract
No Corp to Corp ir 3rd party agencies
Must have Web Analytics, Reporting and analytics using Google Analytics, Adobe Analytics, Heap, and/or similar tools and Healthcare industry experience
We are seeking a Web Analytics Analyst to join our team of professionals for our client in the healthcare industry.
Responsibilities
Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
Deliver content insights that drive understanding and improvement in how our teams write.
Assist with ad hoc Web Analytics requests from across Marketing & Communication.
Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
Champion a hybrid "Service/Self-Service” analytics model within marketing and communications educating stakeholders as you collaborate on data projects.
You have:
Three or more years' experience working in a marketing analytics role.
A strong, practical understanding of Web Analytics technology. Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
An ability to instill confidence and drive influence through presentations and live collaboration.
An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
A grasp of how various Paid, Earned, and Owned marketing channels work.
An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
Familiarity with Google Tag Manager and basic web technology concepts.
Salary : $45 - $50
