Marketing Specialist

About The Difference Card:

The Difference Card helps organizations provide better benefits at a better price. Since 2001, The Difference Card has provided its clients with an average annual net savings of over 18%. By creating custom health plans, The Difference Card has delivered millions of dollars in savings to its clients while at the same time providing the highest level of employee benefits.

We are remote-first organization with over 100 employees across the country. We have offices in Nashville, Tennessee and Armonk, New York.

About You:

You are a social media wizard, especially in creating content for the B2B space. You love creating content that both wows and gets the message across. You are highly organized and detail oriented. Your project management skills are stellar and include effective problem-solving and collaboration. You’re an outstanding communicator with your teammates and can easily work independently.

Your Role at The Difference Card:

You’ll report directly to the Vice President of Marketing and will work closely with the Marketing Manager to meet The Difference Card’s marketing objectives and KPIs.

This position is in the Revenue Department and will support the Marketing Department as well as the Sales Team to drive the company forward in meeting annual and quarterly revenue targets.

The Marketing Specialist will be responsible for the creation of communications strategies and content pieces for The Difference Card’s digital marketing efforts. They will manage social media channels and create content while establishing measurable goals to increase lead generation efforts for The Difference Card.

The Marketing Specialist should have solid experience in managing social media platforms for B2B organizations. The ideal candidate is adept at creating compelling digital marketing content such as blog posts, email campaigns, flyers, white papers, webinar promotions, and social posts.

Your Key Responsibilities Will Include:

• Owning the content calendar by generating new content, scheduling, and posting to the socials daily, and blogs and emails weekly. Ensure content goes out on correctly and on time to desired audiences.

• Creating engaging, highly sharable content including but not limited to, social media posts, blog posts, articles, videos, white papers, case studies, webinars, PowerPoint presentations, flyers, brochures, etc.

• Championing the brand and ensuring consistent adherence The Difference Card brand style and voice. Ensuring all marketing materials utilizes the proper logo, color palette, brand voice, and meet brand standards.

• Managing and owning social media channels and the success of organic content performance.

• Curating The Difference Card's LinkedIn presence by listening, moderating, and engaging with our audience to establish community, relationships, and understanding of The Difference Card’s mission.

• Working with the Marketing Manager to review data and create growth-strategies to increase social media followers and engagement rates.

• Exploring new ways to reach our three core audiences: health insurance brokers, employer groups, and employees.

• Working collaboratively with the Sales Team to create prospecting materials and pitch decks.

• Supporting the Member Services Team to create client and member content that educates and informs while adhering to brand standards.

• Supporting in-person events by ordering and supplying the team with giveaways and booth supplies.

• Maintaining the storage and organization of digital assets.

Skills and Experience You’ll Bring:

• Bachelor’s degree in marketing, public relations, journalism or equivalent preferred.

• 1-3 years' experience in social media marketing, strategy, and content development.

• Experience measuring, analyzing, and reporting on social media campaigns.

• Proficient in Canva or Adobe Creative Cloud (InDesign, Illustrator, Photoshop).

Good project management skills, including problem-solving, collaboration, and