What are the responsibilities and job description for the Social Media Manager position at The Doorways?
The Doorways is looking for a creative and strategic Social Media Manager to oversee our online presence and engage with our community through various social media platforms. In this role, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our organization's mission and goals. You will manage our social media accounts, create engaging content, and interact with followers to cultivate a strong online community. The ideal candidate has a proven track record in social media management, strong writing and graphic design skills, and a passion for promoting health and wellness initiatives. You will also analyze social media metrics to assess the effectiveness of campaigns and make data-driven decisions for future strategies. At The Doorways, we value innovation and creativity, and we are looking for someone who can bring fresh ideas to our social media efforts while staying true to our brand's voice.
Responsibilities:
- Develop and implement a social media strategy that aligns with organizational goals.
- Create engaging content, including graphics, videos, and written posts for various platforms.
- Manage daily social media interactions and engage with followers in a timely manner.
- Monitor social media trends and news to leverage relevant conversations and increase engagement.
- Analyze social media metrics to track performance and adjust strategies accordingly.
- Collaborate with other departments to ensure cohesive messaging across all channels.
- Stay updated on social media best practices and emerging platforms to enhance our online presence.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media management, preferably in a nonprofit or community-focused environment.
- Strong writing, editing, and graphic design skills.
- Proficiency in social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and social media management tools.
- Ability to analyze and interpret social media metrics to inform strategy.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
Salary : $65,000 - $73,000
