Marketing Manager

Since 2009, The Dorm has been a mission-driven, client-centered mental health organization that has been bringing comprehensive, evidence-based treatment to young adults, ages 18-30. We are looking for a passionate, detail-oriented, and innovative marketing manager to join our multidisciplinary New York City team and contribute to our goal of making a difference. 

The Dorm’s marketing manager will have experience planning, strategizing and completing market research, identifying trends, preparing and launching content marketing campaigns, curating branded content, writing copy that is optimized for a variety of target audiences, supporting with executing marketing, education and partnership events including invitations, collateral and engagement strategies. 

With us, you’ll be part of the next frontier in mental health care with an integrative treatment model and outcomes research approved by a third-party validated Institutional Review Board (IRB).  We blend individualized therapy and skills coaching, hands-on family work, group-based clinical support and a bustling community and social Clubhouse experience unseen elsewhere in our industry. With competitive salaries between $70,000 and $80,000 (based on background/experience) and a proud commitment to diversity in the workplace that affirms all races, genders and backgrounds, our strength is our community and we hope that includes you!

What You Will Do:

• Working with the Senior Director of Marketing and Communications and Senior Marketing Manager on overseeing the development of strategic and search optimized digital content across the brand website touchpoints,  blogs, case studies, social media posts 
• Craft compelling and strategic copy for a wide range of promotional and educational materials, ensuring alignment with overarching marketing goals and guidelines. This involves conceptualizing, developing, and refining content that resonates with distinct audience segments—adapting tone, voice, messaging, and format accordingly. 
• Analyze market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts.
• Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytics tools (across Google Analytics, Mailchimp reporting and social media insights) and recommend improvements as needed.
• Find efficiencies and best practices and work towards putting them into action, including establishing and maintaining team workflows, monitoring email lists, and optimizing data and reporting deliverables.
• Work closely with other cross-functional teams (including outreach, admissions, research and clinical) to ensure marketing efforts align with broader organization goals.
• Take the lead on new special projects that are determined by the leadership team that relate to communications and marketing efforts and support with honing The Dorm’s B2C client and family experience and any B2B  referral relations efforts. 
• Managing vendors related to ordering key marketing collateral e.g. brochures, posters,
• Assisting with collateral development including proofing, vendor bidding, selection of materials, etc. 

What You Need to Qualify:

• Bachelor's degree in Marketing /Communications/Journalism or a related field preferred
• Extremely strong writing and communications skills required . Must demonstrate the ability to write for a variety of audiences, including long-form educational or brand material. Portfolio of writing samples necessary. 
• Skill and comfort with Google Suite tools (Sheets/Docs/Slides/Drive) necessary
• Proficiency in analyzing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making.
• The ability to work autonomously but also collaboratively within a team environment
• Very strong organizational skills with a strong attention to detail
•  Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) 
• Familiarity with the mental health treatment industry is preferred

What We Offer 

• Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years 

• Flexible PTO - for a team that’s rested, recharged and feeling their best

• Flexible, creative, team-based work environment in the heart of New York City and in an inspiring, centrally-located therapeutic setting

• Limitless opportunities to expand your impact:  work with our research team; support our groundbreaking student scholarship program;  be featured in the media on topics that matter — At The Dorm, it's all possible!

• We are family-owned and operated and proud to be a trusted, CARF-accredited organization

We are an equal opportunity employer. We consider applicants for all positions on the basis of merit, qualifications and business needs, and without regard to race, color, national origin, religion, sex, gender identity, age, disability, alienage or citizenship status, ancestry, marital status, partnership status, creed, sexual and reproductive health decisions, genetic predisposition or carrier status, sexual orientation, uniformed service or veteran status, familial status, status as a victim of domestic violence or any other status or characteristic protected by applicable federal, state or local laws.