Marketing & Research Manager

The Dorm is a mission-driven, client-centered mental health organization bringing comprehensive, evidence-based treatment to young adults, ages 18-30. We are looking for a passionate marketing and research manager to join our multidisciplinary New York City team and mission of making a difference. 

The Marketing & Research Manager will support marketing efforts through content development, competitor analysis, and strategic communication and oversee research initiatives, analyze data to drive clinical and operational insights.

With us, you’ll be part of the next frontier in mental health care with an integrative treatment model and Yale-IRB approved outcomes research.  We blend individualized therapy and skills coaching, hands-on family work, group-based clinical support and a bustling community and social Clubhouse experience unseen elsewhere in our industry. With competitive salaries between $65,000-$75,000  (based on background/experience) and a proud commitment to diversity in the workplace that affirms all races, genders and backgrounds, our strength is our community and we hope that includes you!

What You Will Do: 

• Assist the development of compelling and strategic search optimized brand content, including web page updates, blogs, case studies, social media posts and other promotional and educational material and collateral. 

• Tailor content to suit different audiences, ensuring relevance and resonance with each target demographic. 

• Ensure all written materials align with brand guidelines, maintaining a consistent voice and style across all touch-points.

• Assist in the writing of academic projects (i.e., manuscripts, presentations).

• Building and maintaining competitor research and marketing library (covering industry social media pages, email newsletters and websites) and contribute to quarterly reports to executive leadership on findings and new insights

• Facilitating recruitment and follow-up of all research projects across the organization, which may require direct meetings with clients to administer surveys.

• Conducting weekly chart reviews of discharged clients to complete data collection and coding.

• Assist in the aggregation and analysis of data for all research projects, including Dorm Outcomes Project, Discharge Data, and Satisfaction Surveys across all key stakeholders (clients, families, referrals, staff). 

• Co-develop research presentations for staff, executive leadership, and external stakeholders.

• Quality Control–processing of census information & experience by sharing monthly top line insights by analyzing discharge data, and identifying key trends & SWOT that impact client experience

• Miscellaneous research responsibilities including data collection and/or aggregation for in-the-moment statistics that are needed

• Miscellaneous marketing and research responsibilities and special projects as assigned by the Senior Marketing Director and Assistant Director, Research & Innovation.

What You Need to Qualify: 

• Undergraduate degree in psychology, digital marketing, analytics or related field.

• 1-3 years of experience in research or marketing positions which includes data collection, analysis, and reporting.

• Must have a strong understanding of how to run and interpret statistical analyses using various software applications.

• Intermediate to advanced comprehension and skillset with excel.

• Comfortable writing for various audiences and purposes including academic manuscripts, case studies, thought leadership articles, etc. 

• Strong collaboration, attention to detail, communication skills and ability to work seamlessly in a fast paced team environment.

• Must be able to work a hybrid schedule.

• Flexibility to transition to in-person work as required by the position

What We Offer:

• Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years 

• Flexible PTO - for a team that’s rested, recharged and feeling their best

• Flexible, creative, team-based work environment in the heart of NYC and in an inspiring, centrally-located therapeutic setting

• Limitless opportunities to expand your impact:  work with our research team; support our groundbreaking student scholarship program;  be featured in the media on topics that matter — At The Dorm, it's all possible!

• We are family-owned and operated and proud to be a trusted, CARF-accredited organization

We are an equal opportunity employer. We consider applicants for all positions on the basis of merit, qualifications and business needs, and without regard to race, color, national origin, religion, sex, gender identity, age, disability, alienage or citizenship status, ancestry, marital status, partnership status, creed, sexual and reproductive health decisions, genetic predisposition or carrier status, sexual orientation, uniformed service or veteran status, familial status, status as a victim of domestic violence or any other status or characteristic protected by applicable federal, state or local laws.