Senior Director of Sales, KGTV

Senior Director of Sales, KGTV (Project Management)

KGTV, the Scripps-owned station in San Diego, CA, is seeking a Senior Director of Sales to join the team. The Senior Director of Sales leads a proactive sales management team focused on unlocking growth opportunities for local and national businesses. By leveraging compelling multi-platform advertising solutions, we connect our clients with their customers in meaningful ways. Our comprehensive suite of advertising tools includes Over The Top (OTT) video, search engine optimization and marketing (SEO / SEM), strategic social media campaigns, targeted digital display ads, email marketing, and broadcast television. Together, we drive impactful results and foster growth in an ever-evolving marketplace.

KGTV, or ABC 10News, is a prominent television station in San Diego known for its strong commitment to local news coverage, engaging with the community, and providing comprehensive weather reporting. The station excels in investigative journalism, holds public officials accountable, and offers a variety of programming, including sports and entertainment. With a robust online presence and active social media engagement, KGTV ensures that viewers stay informed in real-time, and its dedication to quality journalism has earned it various awards, making it a trusted source of information for San Diego residents.

WHAT YOU'LL DO :

• Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station.
• Create sales budgets, project / forecast weekly station revenue so that annual revenue targets are achieved.
• Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue.
• Manage the sale of advertising time to clients / agencies, involving local travel and national travel.
• Meet with clients, advertisers and community organizations to maintain high visibility in the market.
• Collaborate with other sales leaders to create best practices that optimize performance of team.
• Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies.
• Proactively create and manage enterprise or local station initiatives and new business projects.
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management.
• Effectively manage all personnel issues.
• Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders.
• Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations.
• Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition.
• Maintain integrity in all business dealings.
• Other duties as assigned.

WHAT YOU'LL NEED :

WHAT YOU'LL BRING :

COMPENSATION RANGE :

200,000.00 - 230,000. Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

ADDITIONAL BENEFITS :

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife >

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SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION :

At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person's diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.

ABOUT SCRIPPS :

The E.W. Scripps Company (NASDAQ : SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is : “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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Salary : $200,000 - $230,000