What are the responsibilities and job description for the The E.W. Scripps Company in is hiring: Sr. Producer, Creative Services, WFTS - T position at The E.W. Scripps Company in?
WFTS in Tampa Bay, Florida is seeking a Senior Producer of Creative Services, responsible for executing the development of the department's strategic production and branding plan. This role writes, shoots and edits promotional campaigns, topicals, proof of performance and any station / network sponsorship campaigns, while also working with the Creative Director on execution of strategy and brand direction.
WHAT YOU'LL DO :
- Function as the key producer of station / network image campaigns, investigative promos, and sales / community initiatives. This includes the development of the concept, copywriting, shooting, and spot production.
- Conceptualize, write, shoot, and edit promos including daily topicals, images, programming, web, and special projects to help expand viewership and ratings.
- Serve as lead producer on promo production, including working with other staff to develop and execute promotion for all digital platforms.
- Attend news and sales meetings as needed to discuss campaign direction and implementation.
- Interpret research projects to maximize our message and target specific viewer demographics and key strategic goals in all promotion / marketing.
- Be a key liaison between news and sales to create a positive, effective relationship between departments.
- Write and produce on-air promotions, proof of performance, and Sales sponsorship spots for broadcast, web, and social media channels.
- Work closely with news / sales team, producers, and leadership staff on social media development and promotional script ideas.
- Shoot video elements for news, programming, and social media spots using the latest HD equipment and techniques.
- Design and create motion and still graphics for on-air, web, and print.
WHAT YOU'LL NEED :
WHAT YOU'LL BRING :
WORK ENVIRONMENT :
ADDITIONAL REQUIREMENTS :
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