What are the responsibilities and job description for the Digital Sales Strategist position at The E.W. Scripps Company?
WSFL, The E.W. Scripps station located in Miami, Florida, has an exciting opportunity for a Digital Sales Strategist who will be responsible for driving revenue growth through expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Sr. Director of Sales.
Scripps offers a hybrid work option for this position. Please ask your recruiter for more information.
WHAT YOU'LL DO:
SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
Scripps offers a hybrid work option for this position. Please ask your recruiter for more information.
WHAT YOU'LL DO:
- Make sales calls with account executives to consistently achieve digital market revenue goals by closing digital campaigns with new and existing clients.
- Lead product training for designated products which include but are not limited to OTT/CTV solutions, Display/Video/Social, Google Products, Facebook Products, SEO, email, and contesting.
- Provide campaign guidance to Account Executives throughout the whole selling process; prospect clients, assist in need analysis, develop strategy, help create presentations, assist in the close of the sale, then monitor campaign performance, and provide optimization and upsell recommendations.
- Conduct one-on-one meetings with account executives to help them reach their goals.
- Be knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.
- Build custom campaign dashboards and monitor campaigns to ensure they are delivering as expected.
- Other duties as assigned.
- Bachelor’s degree in related discipline or equivalent experience.
- 3 - 5 years sales experience, closing business and managing clients.
- Prefer experience in a sales leadership, advisory, or supervisory capacity.
- Experience in creating and successfully executing multi-faceted digital campaigns.
- Strong knowledge of our digital product portfolio and backend platforms including Google Analytics, Google Ads, Google Ads Manager, Facebook Ads and more.
- Strong analytical skills and data driven thinking.
- Demonstrated record of success in a goal oriented, highly accountable sales environment.
- Must have proven prospecting and closing capabilities.
- Ability to creatively craft solutions for client based on needs assessment.
- Excellent presentation, public speaking, interpersonal and communication skills.
- Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations.
- Strong communication skills and the capability to effectively respond to questions from managers, colleagues, and customers.
- Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions, and mileage.
- Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook, etc.).
- Must have good organizational skills and ability to meet deadlines.
- Valid driver's license and good driving record required. In addition, proof of insurance and liability coverage may be required.
- Extensive Scripps Sales Process training.
- A career path to grow your professional experiences.
- Full benefits; medical, dental and vision.
- Retirement savings plan with company match.
SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
