Associate, CRM Execution

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

The Associate, CRM & Email Marketing will play a key role in the execution of retention marketing strategies, focusing on driving customer engagement and retention through targeted email and SMS campaigns. The ideal candidate is passionate about email & SMS marketing and CRM systems and has a strong understanding of customer journey touchpoints. As part of an integrated CRM team, this role will support a cluster of assigned brands and report to the CRM Strategy Lead for that same cluster.

Responsibilities

• Support the planning and execution of CRM strategies across email & SMS channels, ensuring content is aligned with business objectives and customer needs.
• Assist in the creation, QA, and deployment of broadcast and automated email and SMS campaigns
• Regularly track and report on the performance of CRM campaigns, including open rates, click-through rates, conversion rates, and other key metrics.
• Assist with maintaining internal and external content calendars to align with cross-functional teams on campaign timing for product launches, promotions, and overall strategies
• Support A/B testing efforts to continuously improve email performance and optimize customer experiences. Collect and share results with cross-functional Creative teams to align on ongoing optimizations.
• Proactively audit and maintain accurate coding and dynamic content across broadcast and automated touchpoints.
• Create and collaborate on complex ad hoc segmentation needs to support strategies
• Monitor health of CRM channel deliverability and engagement metrics as well as database health and audience segments.
• Provide insights on customer behavior trends and performance to suggest improvements to messaging, design, and frequency.
• Help develop strategies for customer retention through personalized email content and segmentation that drive long-term loyalty.
• Work with the team to increase customer lifetime value by implementing targeted programs like post purchaser series, win-back campaigns, and loyalty reward automations.
• Assist with maintaining customer data integrity and ensuring compliance with GDPR and other data privacy regulations.
  
  

Qualifications

• 2 years of experience in CRM or email marketing, preferably in a direct-to-consumer or e-commerce environment.
• Strong attention to detail with a passion for data analysis and optimization.
• Strong written and verbal communication skills, with a keen eye for compelling copywriting.
• Ability to manage multiple tasks in a fast-paced environment while meeting deadlines.
• Experience with customer segmentation and lifecycle marketing.
• Knowledge of marketing automation tools and strategies.
• Familiarity with analytics tools like Google Analytics or similar.
• Familiarity with Braze or similar ESP is a plus.
• Familiarity with email design best practices and knowledge of HTML/CSS is a plus.
• Experience with Figma, Photoshop, or similar design tools is a plus.
  
  

Pay Range

The anticipated base salary range for this position is $60,500.00 to $90,500.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.