What are the responsibilities and job description for the Manager, Media, Estee Lauder & AERIN NA position at The Estée Lauder Companies Inc.?
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
Strategy and Campaign Management
Develop and execute a best-in-class consumer engagement strategy, along with Director Integrated media, managing all aspects of paid media from conception, through to execution and measurement
Align with Media Director on paid media advertising split recommendation and ensure alignment from VP and Category Marketing teams during annual, seasonal and monthly budget planning
Project manage retailer campaigns and work alongside internal and external partners to ensure campaigns launch as scheduled and within budget
Communicate strategic digital direction to retail partners and provide guidance on digital best practices adhering to EL standards
Prepare presentations for the various internal & retailer meetings
Manage media flowcharts and track deliverables seasonally for each campaign
Work with media partners (e.g. Facebook, Google) and vendors on plans and be current on products and opportunities
Integrated Media & Marketing
Help lead development of innovative full funnel campaign strategies, working closely with Media team, PR & Influencer Team, Category Marketing, Retailers and Agency
Manage paid media calendar for key campaigns and always-on programs aligned to the Marketing Calendar and high-traffic moments
With Director of Media, advise Category Marketing and Account Teams on media best practices and recommend strategies to fuel seasonal campaigns, asset development, platform priorities and investment allocations
Work closely with PR & influencer team on paid media amplification plans; finding synergies between paid and earned plans; and identifying needs/gaps in the asset mix to optimize traffic, performance and retail sales
Work closely with Online teams to ensure connected plans across the funnel for brand.com and retailer campaigns, and lead monthly calendar planning and performance optimization sessions
Be a paid media expert to the Category Marketing teams on Big Bet campaigns for the region, and when executing conceptual marketing campaigns across paid, earned and channel/stores
Creative Development & Campaign Execution: Retailer & Amazon Demand Generation Media
Guide planning and development of launch assets/content across all forms of media for retailer and Amazon campaigns
Oversee timelines and collaborate with the creative team and external agencies/partners to ensure assets are approved and delivered on time
Collaborate with Online team to consolidate creative asset requests for retailer campaigns
Manage the creative development of retailer specific digital assets, including social, mobile, display/programmatic, and video; also support retailer assets across the full funnel
Leverage best practices to ensure creative is developed that meets the needs of the North America market, retailers and Amazon demand generation media
Review Consumer Engagement creative/content and route to key stakeholders for approval
Measurement & Effectiveness
Leverage data & analytics to improve performance and effectiveness of national retailer campaigns
Compile campaign performance results and analysis for retailer campaigns
Identify key drivers across all tactics to optimize future content and programs
Thorough understanding of ever-evolving online metrics; liaise with COE, agencies and retailer account teams to understand best practices and benchmarks
Financial Management
Manage AdPro projections and actualization entries for paid media
Ensure agency media and internal finance trackers are up to date
Monitor and track budget allocations for retailer and Amazon Demand Gen media, working closely with Account Teams on reconciliation
Qualifications
The anticipated base salary range for this position is $85,000.00 to $139,600.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Description
Strategy and Campaign Management
Develop and execute a best-in-class consumer engagement strategy, along with Director Integrated media, managing all aspects of paid media from conception, through to execution and measurement
Align with Media Director on paid media advertising split recommendation and ensure alignment from VP and Category Marketing teams during annual, seasonal and monthly budget planning
Project manage retailer campaigns and work alongside internal and external partners to ensure campaigns launch as scheduled and within budget
Communicate strategic digital direction to retail partners and provide guidance on digital best practices adhering to EL standards
Prepare presentations for the various internal & retailer meetings
Manage media flowcharts and track deliverables seasonally for each campaign
Work with media partners (e.g. Facebook, Google) and vendors on plans and be current on products and opportunities
Integrated Media & Marketing
Help lead development of innovative full funnel campaign strategies, working closely with Media team, PR & Influencer Team, Category Marketing, Retailers and Agency
Manage paid media calendar for key campaigns and always-on programs aligned to the Marketing Calendar and high-traffic moments
With Director of Media, advise Category Marketing and Account Teams on media best practices and recommend strategies to fuel seasonal campaigns, asset development, platform priorities and investment allocations
Work closely with PR & influencer team on paid media amplification plans; finding synergies between paid and earned plans; and identifying needs/gaps in the asset mix to optimize traffic, performance and retail sales
Work closely with Online teams to ensure connected plans across the funnel for brand.com and retailer campaigns, and lead monthly calendar planning and performance optimization sessions
Be a paid media expert to the Category Marketing teams on Big Bet campaigns for the region, and when executing conceptual marketing campaigns across paid, earned and channel/stores
Creative Development & Campaign Execution: Retailer & Amazon Demand Generation Media
Guide planning and development of launch assets/content across all forms of media for retailer and Amazon campaigns
Oversee timelines and collaborate with the creative team and external agencies/partners to ensure assets are approved and delivered on time
Collaborate with Online team to consolidate creative asset requests for retailer campaigns
Manage the creative development of retailer specific digital assets, including social, mobile, display/programmatic, and video; also support retailer assets across the full funnel
Leverage best practices to ensure creative is developed that meets the needs of the North America market, retailers and Amazon demand generation media
Review Consumer Engagement creative/content and route to key stakeholders for approval
Measurement & Effectiveness
Leverage data & analytics to improve performance and effectiveness of national retailer campaigns
Compile campaign performance results and analysis for retailer campaigns
Identify key drivers across all tactics to optimize future content and programs
Thorough understanding of ever-evolving online metrics; liaise with COE, agencies and retailer account teams to understand best practices and benchmarks
Financial Management
Manage AdPro projections and actualization entries for paid media
Ensure agency media and internal finance trackers are up to date
Monitor and track budget allocations for retailer and Amazon Demand Gen media, working closely with Account Teams on reconciliation
Qualifications
- Candidate should have 5 years of experience--Media Agency, Retailer Media Network, Amazon or Brand Marketing Experience preferred with expertise in all forms of social and digital marketing
- Deep understanding of industry trends, media channels and best practices
- Strong analytical skills to evaluate effectiveness of programs
- Excellent attention to detail and project management skills, including ability to align internal and external partners
- Strong creative judgment for the brand and the ability to recognize engaging, on-brand content including visuals & copy
- Strong oral and written communication & presentation skills (including in distilling media strategies for non-expert audiences) as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
The anticipated base salary range for this position is $85,000.00 to $139,600.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Salary : $85,000 - $139,600
