What are the responsibilities and job description for the Manager, Digital Product Operations - Luxury Brands Group position at The Estee Lauder Companies?
Description
The Online Manager leads Online team under Online Senior Director and work in partnership with Brand and KAMO team while overseeing Online teams of all Brand clusters.
Online Senior Manager is accountable for overall brand clusters Online performance / Online campaign performance and sales execution for all brands Brand.com / 3PP.
Key Accountabilities (but are not limited to) :
1.Online Strategy
Online Strategy Planning Drive execution, optimization and success of online campaigns to deliver Online P&L for the brand cluster
Make product selection, assortment, and pricing decisions for brand.com / 3PP
Make decisions on promotions items (including collateral) and creative concepts for brand.com / 3PP
Develop Sales objectives, plans, and programsfor brand.com / 3PP
Develop plans for merchandizing, website design, and PR for brand.com / 3PP
Develop omni calendar in collaboration with Brand Inventory Planning
Lead management of brand.com's inventory and align it with online marketing calendar and in collaboration with DPIM and brand Online budgeting
Partner with Brand to allocate P&L statement for each brand's brand.com / 3PP within the cluster and affiliate team
Partner with Brand to prepare a budget plan for brand.com / 3PP that takes into account each brand's strategy, in-store conditions, and past results
2.Online Performance Management
Online Campaign Performance Management
Drive to optimize each brand's Online campaign performance for brand.com / 3PP in partnership with Brand teams
Ensure to align each brand's Online campaign performance with Brand's objectives
Analyze Online campaignand functionsof its competitors and report to Online Senior Manager
Analyze Online campaign following completion and share insights with Brand to incorporate to optimize future campaigns
3.Brand.com / 3PP Sales Execution
3PP Sales Execution
Ensure merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
Monitor 3PP to ensure proper execution of merchandizing for each brands up to date
Develop 3PP strategy based on Communicating goals internally &externally and executing those goals successfully
Preparing and delivering presentations to different audiences, and performing ad-hoc analysis as needed
Producing monthly reports that reflect overall marketplace financial performance and key performance indicator
Brand.com Sales Execution
Lead merchandizing, such as price, contents, sort order, description, disclaimer, etc. are aligned with Online Sales plans and Online Promotion Plan
Drive proper execution of merchandizing
Leadbrand.com to ensure merchandizing is up to date
4.Consumer Marketing Strategy
Channel Activation
Develop specific implementation programs and campaigns for brand.com / 3PP to maximize traffic, conversions, retention
Highlight key areas where the Brandneeds strategic and / or operational support from APAC
Qualifications
Education :
- University Degree from a reputable university; overseas study (for a year or duration of university education) preferred.
Work Experience :
Personal Characteristics :
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
