Brand Manager

POSITION SUMMARY

The Brand Manager will be responsible for overseeing regional marketing activities and the performance of our brand ambassador team. This role involves ensuring brand consistency, store merchandising, driving brand engagement, and enhancing customer experiences through various promotional activities and events. The ideal candidate is a proactive leader with excellent communication skills and a passion for brand advocacy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Events and Brand Promotion:

• Work with the Marketing Director to plan, coordinate, and execute trade shows, promotional events, product launches, and other brand activities.
• Liaison with New York retailers to maintain brand consistency and merchandising.
• Monitor and evaluate the effectiveness of promotional and event activities, making recommendations for improvements.
• Ensure brand ambassadors effectively communicate the brand’s message and values to customers.

Team Leadership and Admin:

• Supervise and support a team of brand ambassadors, ensuring they are motivated and aligned with brand objectives.
• Provide training and ongoing coaching to brand ambassadors to maintain high standards of brand representation.
• Schedule and manage shifts, ensuring adequate coverage for events and activities.
• Manage the state’s inventory of displays and SWAG.

Customer Engagement:

• Foster positive interactions between brand ambassadors and customers, enhancing customer experiences.
• Gather customer feedback and insights to inform marketing strategies and improve brand perception.
• Address any customer issues or concerns promptly and professionally.

Reporting and Analysis:

• Track and report on the performance of events, brand ambassadors, and promotional activities.
• Analyze data to identify trends and opportunities for enhancing brand engagement.
• Prepare regular reports for the Field Marketing Manager and other stakeholders.

Collaboration:

• Work closely with the sales team to align promotional activities with overall marketing strategies.
• Collaborate with other departments to ensure brand consistency across all touchpoints.
• Liaise with external partners and vendors to coordinate events and promotional activities.

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

• Must be at least 21 years of age
• College diploma preferred
• Previous retail (cannabis) sales experience preferred
• Well-organized, detail-oriented and able to handle a fast-paced work environment Excellent written communion and outgoing personality
• Willing to travel

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

NOTE

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Day shift
• Evening shift
• Monday to Friday
• Night shift
• Weekends as needed

Work Location: In person

Salary : $70,000 - $85,000