What are the responsibilities and job description for the Digital Experience Manager position at The Florida Keys & Key West?
Company Overview
The Florida Keys & Key West is a premier travel destination, renowned for its stunning natural beauty, rich history, and vibrant culture. As a leader in the tourism industry, we are committed to delivering exceptional experiences for our visitors and fostering a collaborative work environment that inspires innovation and creativity.
Job Description
Job Title: Digital Activation Manager
Location: Key West or Islamorada, Florida
Work Model: Hybrid
Travel Requirements: 10% travel if needed
Reports to: Vice President of Partnerships & Technology
Responsibilities
- Website Management: Oversee the day-to-day management, updates, and enhancements of the organization's website, ensuring it remains user-friendly, functional, and aligned with brand standards.
- Email Marketing Platform Oversight: Manage the email marketing platform, including the creation, testing, scheduling, and optimization of campaigns.
- CRM and List Management: Administer the CRM system, ensuring data integrity, proper segmentation, and integration with other platforms.
- Technology Platform Management: Lead the implementation, integration, and maintenance of new technology platforms that enhance digital marketing and communication efforts.
Qualifications
- Bachelor's degree: In marketing, communications, information technology, or a related field.
- Experience: 2–5 years in digital marketing, digital platform management, marketing operations, or a related role.
- Skills: Proficiency in website content management systems (e.g., WordPress, Drupal), email marketing tools (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).
- Analytical skills: Strong analytical skills with experience in web and email analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Data privacy regulations: Knowledge of data privacy regulations (e.g., GDPR, CAN-SPAM) and best practices for email and CRM management.
- Project management: Excellent project management, organizational, and communication skills.
- Troubleshooting: Ability to troubleshoot technical issues and work collaboratively with cross-functional teams.
