Digital Activation Manager

Position Overview:

Are you a highly organized, tech-savvy digital marketer who is passionate about delivering exceptional user experiences? Visit Florida Keys seeks a Digital Activation Manager to oversee the platforms, processes, innovations and updates that drive our digital marketing and technology infrastructure. This role ensures seamless operation of our website, email marketing platform, CRM, list management tools, and other technology platforms essential for activating innovative and engaging digital campaigns.

Reporting to the Vice President of Partnerships & Technology, this role enhances our region’s reputation as a premier travel destination through world-class digital experiences, technology innovations, and user engagement.

Job Description

Job Title: Digital Activation Manager

Location: Key West or Islamorada, Florida

Work model: Hybrid

Travel Requirements: 10% travel if needed

Reports to: Vice President of Partnerships & Technology

Duties & Responsibilities

Website Management:

• Oversee the day-to-day management, updates, and enhancements of the organization’s website, ensuring it remains user-friendly, functional, and aligned with brand standards.
• Collaborate with internal stakeholders and external vendors to implement design, functionality, and content updates.
• Monitor website performance, troubleshoot technical issues, and analyze site metrics to optimize user experience and drive engagement.

Email Marketing Platform Oversight:

• Manage the email marketing platform, including the creation, testing, scheduling, and optimization of campaigns.
• Ensure compliance with email marketing best practices, GDPR, CAN-SPAM and other global regulations.
• Segment and manage email lists to support targeted campaigns and personalized communications.

CRM and List Management:

• Administer the CRM system, ensuring data integrity, proper segmentation, and integration with other platforms.
• Partner with internal teams to create workflows and automation processes that drive engagement and conversions.
• Regularly audit and clean data to maintain accurate and actionable insights for campaign strategies.

Technology Platform Management:

• Lead the implementation, integration, and maintenance of new technology platforms that enhance digital marketing and communication efforts.
• Act as the primary liaison between marketing and IT teams, ensuring technology aligns with organizational goals.
• Stay up to date with emerging technologies and recommend innovative solutions to improve efficiency and effectiveness.

Data and Analytics:

• Track and report on the performance of digital platforms, providing actionable insights and recommendations for optimization.
• Use data to inform strategies and improve user engagement across all digital touchpoints.

Cross-Functional Collaboration:

• Work closely with creative, content, and strategy teams to ensure digital platforms and tools meet campaign objectives.
• Train and support team members in the use of digital platforms, promoting best practices and continuous learning.

Qualifications:

• Bachelor’s degree in marketing, communications, information technology, or a related field.
• 2–5 years of experience in digital marketing, digital platform management, marketing operations or a related role.
• Proficiency in website content management systems (e.g., WordPress, Drupal), email marketing tools (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).
• Strong analytical skills with experience in web and email analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Knowledge of data privacy regulations (e.g., GDPR, CAN-SPAM) and best practices for email and CRM management.
• Excellent project management, organizational, and communication skills.
• Ability to troubleshoot technical issues and work collaboratively with cross-functional teams.

Preferred Skills:

• Experience with marketing automation tools and processes.
• Familiarity with HTML/CSS for basic website or email customization.
• Understanding of SEO, UX/UI, and digital accessibility standards.
• Familiarity with collaboration platforms (Microsoft Teams, Webex, Google Suite)
• Familiarity with AI chatbots, GPTs, and generative search engines
• Familiarity with booking engines, learning management (LMS) systems and customer data platforms (CDP)

Working Conditions

• Employee may sit for prolonged periods of time.
• Prolonged periods of time viewing computer monitor and keyboarding.
• Tight deadlines, with multiple and rapidly changing priorities.
• Interacting with internal and external stakeholders.
• Open office floor plan means noise and a regular flow of people around the office.
• Employee may be required to travel (overnight) as required.

Hours of Work & Location:

• Workweeks are five days, Monday to Friday, 8 hours per day, starting 9:00 a.m. to 5:00 p.m.
• However, due to the nature of this position, working after hours, on the weekend, and on holidays may sometimes be required.
• This position provides the employee with a hybrid work option, requiring at least 2-3 days per week in the Key West or Islamorada office. Remote work may be considered for the right candidate.

What We Offer

• A dynamic and collaborative work environment in one of the world’s most iconic destinations.
• Opportunities for professional growth and development.
• A competitive benefits package.
• A chance to shape the future of tourism in the Florida Keys.