What are the responsibilities and job description for the Advertising Associate Job at The George Washington University in Washington position at The George Washington University?
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I. JOB OVERVIEW
Job Description Summary :
The Office of Communications and Marketing is comprised of a high performing team responsible for advancing the university’s reputation and telling GW’s story through a diverse array of university channels, including digital and web properties and publications, multimedia and web properties, creative services, publications, media relations and paid marketing efforts across the university. This office drives the strategy and tactics for highlighting and raising the visibility of the university’s experts, initiatives, and accomplishments.
The Office of Communications & Marketing is seeking an Advertising Associate to manage the advertising campaigns for internal clients. The division combines the communications, marketing and creative services functions of the university. This position reports to the Executive Director of Advertising.
Responsibilities include :
- As an Advertising Associate, you will play a crucial role in understanding the complete marketing mix and utilizing market research, consumer behavior and campaign performance analysis to drive effective strategies.
- Work with the Executive Director of Advertising to manage media planning / buying and provide account management services for various internal clients at the university.
- Collaborate with internal stakeholders and external digital agency of record to set goals, define strategy and execute media plans and promotions.
- Manage the billing process for advertisements assigned.
- Analyze data for advertising performance, web metrics and other data inputs to develop reports, including quarterly campaign reports detailing advertising performance and recommended optimizations.
- Work with the Digital Strategy team to coordinate paid social media strategies, including targeting, marketing copy, and landing page development.
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications :
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses / Certifications / Posting Specific Minimum Qualifications :
Preferred Qualifications :
GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit .
II. JOB DETAILS
Campus Location : Foggy Bottom, Washington, D.C.
College / School / Department : Division of Safety and Operation
Family : Comm, Mktg & Media
Sub-Family : Advertising
Stream : Level : Level 1
Full-Time / Part-Time : Full-Time
Hours Per Week : 40
Work Schedule :
Will this job require the employee to work on site? Yes
Employee Onsite Status : Hybrid
Telework : Yes
Required Background Check : Criminal History Screening, Education / Degree / Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants : Employer will not sponsor for employment Visa status
Internal Applicants Only? No
Posting Number : S013589
Job Open Date : 02 / 07 / 2025
Job Close Date : 02 / 17 / 2025
If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until :
Background Screening Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement : The university is an Equal Employment Opportunity / Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.
Posting Specific Questions
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Yes, IEP complete
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Documents needed to Apply
Required Documents
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Human Resource Management & Development
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