What are the responsibilities and job description for the The George Washington University is hiring: Advertising Associate in Washington position at The George Washington University?
Job Overview
The Office of Communications and Marketing is comprised of a high performing team responsible for advancing the university’s reputation and telling GW’s story through a diverse array of university channels, including digital and web properties and publications, multimedia and web properties, creative services, publications, media relations and paid marketing efforts across the university. This office drives the strategy and tactics for highlighting and raising the visibility of the university’s experts, initiatives, and accomplishments.
The Office of Communications & Marketing is seeking an Advertising Associate to manage the advertising campaigns for internal clients. This position reports to the Executive Director of Advertising.
Responsibilities
- Understand the complete marketing mix and utilize market research, consumer behavior and campaign performance analysis to drive effective strategies.
- Manage media planning / buying and provide account management services for various internal clients at the university.
- Collaborate with internal stakeholders and external digital agency of record to set goals, define strategy and execute media plans and promotions.
- Manage the billing process for advertisements assigned.
- Analyze data for advertising performance, web metrics and other data inputs to develop reports, including quarterly campaign reports detailing advertising performance and recommended optimizations.
- Coordinate paid social media strategies, including targeting, marketing copy, and landing page development.
Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Preferred Qualifications
Benefits
GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit GW Benefits Programs .
Job Details
Campus Location : Foggy Bottom, Washington, D.C.
College / School / Department : Division of Safety and Operation
Family : Comm, Mktg & Media
Sub-Family : Advertising
Level : Level 1
Full-Time / Part-Time : Full-Time
Hours Per Week : 40
Work Schedule : On-site
Required Background Check : Criminal History Screening, Education / Degree / Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search.
EEO Statement
The university is an Equal Employment Opportunity / Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.
Documents Needed to Apply
Required Documents :Optional Documents : J-18808-Ljbffr
