What are the responsibilities and job description for the Retail Sales Growth Strategist position at The HEINEKEN Company?
About the Role:
The Specialist position works closely with distributor partners to ensure successful sales growth, volume expansion, and brand presence within assigned channels or geographies. As the primary retail-facing representative for our portfolio, the Specialist must build high-quality business relationships with key retail accounts and influential distributor personnel based on mutual value creation.
Key Responsibilities:
- Collaborate with distributors to drive market success through planning, training, executing, and reviewing results, ensuring alignment with HEINEKEN USA strategies.
- Drive sales volumes and other KPIs at accounts by selling in target distribution, executing programming, and embedding execution standards against consumer drivers within assigned accounts, geographic territory, and respective distributor partners.
- Ensure competitive pricing, distribution, visibility, shelf space, and displays in off-premise accounts.
- Maintain competitive pricing, distribution, visibility, and feature activity in on-premise accounts.
- Monitor and maintain features in on-premise accounts.
- Manage local/regional chains not covered by Regional/National Sales Manager.
- Organize local events to increase brand awareness.
- Leverage sales resources such as sponsorships, sampling, POS, etc., for maximum value.
- Establish excellent value-based relationships with key retailers and market influencers.
- Be viewed as an expert in your field and a trusted partner.
- Build multi-level relationships throughout each distributor and maintain regular, clear, and open lines of communication.
- Collaborate with internal teams in Regional Marketing, Chain Sales, or other required departments to ensure alignment and execution at key accounts and throughout the assigned geographic area.
- Evaluate third-party agency vendors' effectiveness and adherence to HEINEKEN USA's code of conduct.
- Analyze objective data on market execution, driving accountability, and building the value proposition for each account and distributor.
- Ensure HEINEKEN USA brands adhere to quality standards within the geographic territory.
- Utilize effective pre-planning and route planning to meet call requirements set by Market Manager, spending at least 4 days per week in-market working with distributors and/or key accounts.
- Achieve consistent focus on opportunities generating the greatest value or return.
- Perform required administrative tasks: recap meetings, attend regular one-on-one meetings with Market Manager, manage assigned budgets and reports, and track expenses.
Requirements:
- Bachelor's Degree (or relevant experience)
- Minimum 1-3 years of relevant experience
- Passion for winning and drive for success
- Program management and activation skills
- Ability to drive execution standards
Preferred Qualifications:
- Value-based selling experience
- Exposure to retail environment preferred
- Bilingualism (Spanish) preferred
- Experience with Excel, PowerPoint, Power BI, and Sales Reporting Software/Syndicated Data preferred
Physical Requirements:
- Must be able to lift up to 32 lbs
- Frequent stooping, reaching, bending, twisting required
- Must be able to walk, stand, sit in vehicle for extended periods
- Must be flexible to work evenings and occasional weekends
- Must have a valid driver's license
- Must obtain a valid solicitor's permit upon hire
Compensation & Benefits:
- Base Salary Range: $67,800 – $101,600 Annual Bonus
- Benefits - Medical/Dental/Vision Matching 401k Plan
- Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
- $200 Monthly Beverage Allowance
Salary : $67,800 - $101,600
